Email Marketing showing up in Spam

[Jace2]

Does anyone know why my email marketing such as discount and abandon checkout emails keep showing up in people's spam? I use Shopify's email app and would like to stay with it. How can I fix this?

[magenest]

There are some things you should check:

- IP: whether the IP address has been used for spam in the past or not

- Heavy use of spam words (like free, discount, guarantee, etc.), writing in all capital letters, excessive punctuation, and adding too many symbols and links.

- Low engagement rates

- Recipients marked your emails as spam

- Forms are being abused

- Contain suspicious attachments

- Email server 

- Reply-to address set up

Hope it helps!