Email Marketing Tactics for Shopify Stores

[Alexis-Kefi]

Email marketing remains one of the highest ROI channels for Shopify stores.
For every $1 spent on email marketing, the average return is $36 and 77% of email ROI comes from segmented, targeted, and triggered campaigns.

Here's some tips I found useful to to keep in mind for Shopify email marketing campaings:

1. Segment Your List – Personalized emails boost revenue by 760% compared to generic blasts. Target customers based on behavior, purchase history, or engagement levels.

2. Automate Key Sequences – Welcome emails have an open rate of 50%, making them a prime opportunity to convert first-time visitors. Other key automations include abandoned cart reminders and post-purchase follow-ups.

3. Optimize for Mobile – Around 46% of all email opens happen on mobile devices. Use responsive templates and concise messaging for better readability.

4. A/B Test Everything – Subject lines, send times, CTA placements—small tweaks can lead to higher open and conversion rates.

5. Leverage AI & Personalization – AI-powered recommendations and dynamic content can increase engagement by up to 22%.

What’s been your most effective email marketing tactic so far? 🤔

[Promer]

Hi @Alexis-Kefi 

One of the most effective tactics I've seen is behavioral-triggered emails, sending follow-ups based on browsing history or abandoned carts can bring a big revenue boost. Or, exclusive VIP/customer loyalty emails with early access to sales or personalized discounts because customer love feeling special 🙂

Also, plain-text emails sometimes outperform heavily designed ones because they feel more personal and less like a promo blast

[lancemiller]

hey alexis, solid list for email marketing. I've been testing different channels lately and ngl email has decent roi, but i found sms crushes it for abandoned cart recovery. we were getting like 11% recovery with email, switched to txtcart and now hitting 24%+ recovery rates. still use email for long-term nurturing but sms converts way better for time-sensitive stuff.