I used Shopify to send out links to a downloadable file by email. It was crowdfunded so I sent out to 3000 people at the same time. It seems that very many of them, five hundred or so, got the email sorted into their spam folder. I know because they contacted me and said they received no email. Then I asked them to search the spam folder. Most of them found the email there. About a hundred didn't find the email at all. What can I do to avoid this problem in the future? Is this something Shopify is working on improving?
Thanks for reaching out to the community!
Well, there are many reasons that your email will land in the spam folder of the receiver, including sending the emails without the permission of the receiver or buying email lists.
Google to Google → Search ‘run email spam test’ → Run a test (using any tester) → You will get the report showing results of how many emails are landing in the spam folder
Here are some suggestions for you to ensure that your emails land in the inbox of the users:
Hope it helps!
Hello! Thanks for the advice! I'll definitely try one of those spam testers next time!
In this situation I had backers who had signed up on Kickstarter who I added to Shopify. So they were not customers before this. Then I sent them an email with a subject line including "your file is ready for download", and in the main text I include lines like "click to collect your reward". And there was a big download button. Do you think my choice of words had a big impact on triggering spam?
I think 'click to collect your reward' can appear as a scam to users.
If you check the explanation for Phishing emails on Google and Microsoft support, the common example they use for phishing emails is the emails that promise any form of reward.
To make it more authentic and genuine, you can explain why you're offering the customers the reward. Like, is it some ongoing offer, or is it for the first few visitors of the website.
I think modifying the content of the email a bit can work for you.
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