Etsy vs Shopify

[romikovasapyan]

On Etsy our store made $200k in 2024.
On Shopify our store made $3k in 2024.
I understand that on Etsy we use Etsy Ads and it makes very easy to start your business (but costly).
Why Shopify does not make something like Shopify Ads, to bring customers from Google or any other places?
I think many shop owners are ready to pay for each visitor (potential customer).