external domain landing page

[pfannenwender]

They say there are no stupid questions, but that's how I feel right now 😉

I have the domain "https://lilea-education.com/", this domain is connected to my Shopify store. Now I want to create a few landing pages for products (https://lilea-education.com/pages/landingpages), which works great. However, one of my products is completely different from the others and doesn't fit into my repertoire. That's why I want to call up the landing page for this product with another domain as an example https://xy.com/otherproduct.

Does that make sense (tracking, social media, etc.)? Is that even possible? Is that how it is done, is it common practice?

Thanks for your help

[shahrozbabar5 · Accepted solution]

@pfannenwender,

It's possible to use a different domain for a specific product landing page, but it may not be the best practice, especially for consistency and tracking purposes. Here's a breakdown:

1. Tracking and Analytics:

• Challenges: Using separate domains can complicate tracking, as you'll need to manage separate analytics for each domain. This can make it harder to get a cohesive view of your marketing performance, especially if you're running ads or campaigns across multiple platforms.
• Solution: If you choose to go this route, ensure you set up cross-domain tracking in Google Analytics to maintain visibility across both domains.

2. Social Media and Branding:

• Consistency: Having different domains might confuse customers and dilute your brand identity. It's generally more effective to keep everything under one domain to build brand recognition.
• Solution: You can create a dedicated landing page under the same domain (e.g., https://lilea-education.com/pages/otherproduct) and use branding and design to differentiate it from your other products.

3. SEO Considerations:

• Authority: Using a single domain helps consolidate your SEO efforts, as backlinks and traffic all contribute to the domain’s authority. Separate domains might require extra SEO work to rank well.
• Solution: Stick with subpages or subdirectories under your main domain to optimize SEO benefits.

4. Common Practice:

• Industry Standards: It’s more common to create product-specific landing pages within the same domain for consistency, ease of tracking, and branding. Using different domains is less common and typically reserved for entirely different brands or businesses.

Conclusion:

It's technically possible to use another domain, but it may complicate tracking, SEO, and branding. It’s generally better to keep everything under one domain and use landing pages to differentiate products.

If it resolves your issue, please mark my answer as a solution or if you still need assistance, let me know. Thank you.

[pfannenwender]

Thank you very much for your detailed answer.

[shahrozbabar5]

@pfannenwender, you are welcome