Having a Facebook Business account is not mandatory to run advertising campaigns on Facebook. You can create and manage campaigns directly through the Ads Manager, which is accessible using a Facebook user account. The Ads Manager provides a comprehensive set of tools and features to create, monitor, and optimize your campaigns.
However, having a Facebook Business account offers additional benefits and features. It allows you to access advanced targeting options, create custom audiences, and manage multiple ad accounts and pages. It also provides more detailed insights and analytics on campaign performance.
While it is possible to run effective campaigns using just a Facebook user account and the Ads Manager, having a Facebook Business account can enhance your advertising capabilities and provide a more comprehensive suite of tools for managing your campaigns.
Please let me know if you have any further questions! I would love to learn more about your business. What type of products do you sell?
Emily | Social Care @ Shopify - Was my reply helpful? Click Like to let me know! - Was your question answered? Mark it as an Accepted Solution - To learn more visit the Shopify Help Center or the Shopify Blog