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Facebook Business account mandatory?

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Hi everyone, is Facebook business account is mandatory or can we run the campaign effectively from ads the manager that we can directly create via facebook user account.

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Shopify Staff
Shopify Staff
1176 94 180

Hi, @harry1414.


Thank you for reaching out!


Having a Facebook Business account is not mandatory to run advertising campaigns on Facebook. You can create and manage campaigns directly through the Ads Manager, which is accessible using a Facebook user account. The Ads Manager provides a comprehensive set of tools and features to create, monitor, and optimize your campaigns.


However, having a Facebook Business account offers additional benefits and features. It allows you to access advanced targeting options, create custom audiences, and manage multiple ad accounts and pages. It also provides more detailed insights and analytics on campaign performance.


While it is possible to run effective campaigns using just a Facebook user account and the Ads Manager, having a Facebook Business account can enhance your advertising capabilities and provide a more comprehensive suite of tools for managing your campaigns.


Please let me know if you have any further questions! I would love to learn more about your business. What type of products do you sell? 
Talk soon, 

Emily | Social Care @ Shopify 
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