Re: FB Pixel firing purchase, but zero purchases in Shopify

FB Pixel firing purchase, but zero purchases in Shopify

New Member
5 0 0


Facebook is showing that I had 3 sells yesterday, but when I check in my Shopify dashboard, it shows zero purchases. Please check photos attached.


I did few purchased in my Stores and all of them were reported in Shopify / Gateway without problems.


I´m facing this exactly same issue in 2 stores that I have created in the past 15 days.





I have already tried the following possible solutions, but without success:

1) Created a new FB Pixel;

2) Created a new FB Business Manager;

3) Created a new FB fan page;

4) Assign the FB Pixel in my Shopify stores by code and by app.


The only thing that I have not tried yet is to change the Store´s theme.

Do you guys know if the theme´s code can be related to this issue?

Do you have any suggestion?


Looking forward to your answers.

Thanks a lot!

Reply 1 (1)

Shopify Partner
18 1 13

Hey @bomfimcaio,  

As you mentioned it's a quite common issue since browser-based tracking code frequently errors.

1, Have you tried custom pixel in customer events of Shopify admin?  It should be a better way to track the purchase for Facebook pixel. 


2, If your target is converson tracking and attribution.  I would suggest Attribuly, this Shopify customer events( new Shopify feature) integration makes sure you get highest accurate conversion tracking in maket.  It supports integration with Facebook ads manager as well. 



Managing Attribuly. Get customer buying journey across all channels, build a better funnel with attribution, automation.