Feature Removed from Basic Plan After Purchase – Market Product Assignment Gone

[sohaibizms]

Hi Shopify Team,

I need urgent clarification and support.

I have two Shopify stores, both on paid Basic plans. One store was created on April 26, and the other on May 9. Until recently, I was able to assign specific products to different Shopify Markets using the product availability toggle per market.

Suddenly, around 3–4 days ago, this feature disappeared from my older store. Now all products are automatically added only to the primary market, and I can no longer assign or unassign products from other markets manually.

After contacting support, I was told that this functionality now requires an upgraded plan, even though it was available and fully functional in the same Basic plan when I signed up.

This feels extremely unfair and misleading:

I paid for a Basic plan with this feature.

Shopify silently removed it without prior notice or compensation.

My newer store (on the same plan) still shows the correct functionality.

How can Shopify change what was promised after payment? It’s like offering 3 features, charging for them, and then silently taking 1 away later. That’s not acceptable.

I request Shopify to either:

Restore this feature for stores that already had it when they signed up

OR

Offer a partial efund or compensation for this unexpected downgrade

Please escalate this to someone who can make things right. I want to continue using Shopify, but such unexpected changes without transparency damage trust.

Thank you,

[Emmiliandev · Accepted solution]

Hey, I totally hear you on this — that would be super frustrating.

Losing a key feature like product availability by market, especially when it was working just fine and you're paying for the same plan, is not a small thing. And yeah, the fact that one of your stores still has it and the other doesn’t only adds to the confusion.

Shopify has been making quiet changes lately, especially around Markets and plan-based feature access. I’ve seen a few other merchants run into similar issues where something just disappears without warning, even though it was part of their workflow. It’s not great.

In the meantime, there are a couple of workarounds you can use — either through the bulk editor, using custom logic in your theme, or in some cases, setting up region-based visibility using metafields or third-party apps. I’ve helped a few store owners patch things like this while waiting for clarity from Shopify.

If you want, I can take a quick look and let you know if there’s a workaround that'll work for your setup. Totally no pressure — just happy to help if you're feeling stuck.

Fingers crossed Shopify gives a proper response soon. You’re definitely not alone in this.

[sohaibizms]

yes please

[GadgetsNoob]

Most likely it was just moved to another location/interface. You might have the new market interface. Before the Market is under Settings >> Markets. Now it is in the Home Screen of the admin. Check if you have this 

[Snelly]

So I signed up today for the Basic plan, and once I got in there, I too noticed I don't have the ability to set specific product pricing/availability for markets. I'm pretty annoyed, because it very clearly still says on the plan pricing page that this feature is part of the Basic plan. I've already had a whinge to Shopify who really couldn't have cared less about it and fobbed me off. I've lodged a complaint with the BBB but will probably do nothing.

Are there any work-arounds on the basic plan that would allow me to acheive what I'm trying to do.

I want to offer a product in my home country, with product variations in metric (cm) with a certain price.

I want to offer the same product in another country, with product variations in imperial (inches) with a different price.

And I don't want either country to be able to see the other countries product.

Originally I was just going to create each product, and assign them to their appropriate market, but now Shopify has ruined that for me.