Feedback on Homepage to increase sales

[andreagarcia07]

Hi Everyone!! 

My online store has about 2 months and we are managing to get a few "add to cart" but it's hard to generate conversions. I used Clarity to review behavior and am noticing that maybe the homepage could be optimized? But to be honest, I'm not sure if I should change it. I would really appreciate your feedback on what has worked for you to help people finish the purchase 🙂 

www.shoparquia.com 

Thank you!!

[taylorthomas]

Hi @andreagarcia07. When i first clicked on your site I was greeted with the phrase "Adventure Awaits! Discover the Magic of Prima Cotton". At first glance, it was not clear to me what your store was selling and I asked myself is this a website about adventures? What's prima cotton? Remember, you only have a quick couple of seconds to grab someone's attention when they first land on your site. I then scrolled and realized this was for baby clothes. I would focus on changing the H1 and H2 and optimizing this for SEO. I do like keeping prima cotton i think that's a good selling point, in the H2 but saying Made with Soft, Hypoallergenic Fabric or something along those lines.

[andreagarcia07]

Thank you!! I appreciate your suggestions, I think you're right!

[mageplaza-cs]

Hi @andreagarcia07,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are some recommendations to improve your conversion rate:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2.  Improving the speed and performance on Mobile and desktop.

• I checked your website performance on PageSpeed Insights - a Google tool that measures the website performance and found that scores on mobile, where a high number of the traffic is coming from, is around 4x - pretty low while the performance score on mobile should ideally be above 6x.
• Also, on the desktop , the score is just around 6x while the expected score should be above 8x. 

• Slow loading speeds affect various aspects related to user behavior and business outcomes, ultimately leading to lower conversion rates. Here is some suggestion:
• For Shopify stores, the following are several factors that impact website performance
• Store theme
• The apps installed
• Any additional third-party code you’ve manually added to your store, including tag managers and the tags within them
• Here are some tips that you can use to improve your site performance:
• Use compressed images
• Optimize use of Shopify apps
• Or consider professional help
• You can check here more advice from Shopify

3. Adding favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

4. Adding promotional sections

You should add several promotional sections such as Best sellers, New arrivals, On sales, to catch the attention of customers. Also, adding add to wish list is another way to encourage customers to buy your products. Here is a example:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[andreagarcia07]

Thank you! I really appreciate your suggestions! 

[andreagarcia07]

Thank you!! I will def take your suggestions into consideration. I
appreciate your help!