Getting some light traffic thanks to social media, but almost no sales. Open to suggestions.

[mvargasart]

Hello and thank you in advance for taking the time to help me. I started an online site for my visual art that has grown into art, apparel, and home goods. I've run discounts, and ads on social every day, and keep my site updated monthly. I've been getting some light traffic, but haven't been making sales. Please take a look at my site and offer any tips, feedback, or general advice on how to make my site generate more sales. thank you.

MV
www.michaelvargas.art

[mvargasart]

Thank you for getting back to me. I've made some adjustments across my entire product line and will now hang tight to see what sticks. 

[Upsellise]

Hi @mvargasart ,

Your store looks great, and the social proof is a nice touch.

To further optimize it, here are a few suggestions:

1. Add Personalization: Consider adding the "Recently Viewed Products" feature from Searchanise Upsell & Marketing. This will show individual customers their recently viewed products, increasing the chances of making a sale by adding that extra personalized touch.

2. User Testing: Ask friends or relatives who match your target audience to review your store and provide feedback. If you can’t reach out to anyone in your network, consider hiring individuals to navigate your site and offer their insights.

3. Visitor Behavior Tracking: Use tools like Google Analytics, Hotjar, or Crazy Egg to track visitor behavior. These tools will help you identify where visitors might be dropping off, allowing you to make necessary adjustments to improve their experience and increase conversions.

Hope these tips help! 

Upsellise.