Google Ads 'Google Shopping App' conversion actions are not working.

Google Ads 'Google Shopping App' conversion actions are not working.

twilson90
Shopify Partner
32 0 23

On Google Ads when I go to the Conversions section this is what I see:

 

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The actions starting with 'Google Shopping App' are the values provided by Shopify's setup I believe. All have 0.00 or lesser values in the All conv. column, but 0.00 in the value column. However when I hover over the Status column of 'Google Shopping App Purchase' for instance, where it says 'No recent conversions', it shows 'Last activity 4, 2024 (5 days ago)' - The previous sale. So it does appear to be able to detect sales, but for some reason it doesn't record the figures when the campaign is running?

 

Tag assistant appears to show that everything appears to be working correctly:

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I've read in many places that the Google Shopping App actions are the ones you want to be tracking in a campaign, but they all appear to be ignored in favour of the GA4 values.

 

Also, I ran a previous campaign that did not go well, it appeared to only generate a single sale, however the All conv. of 'Google Shopping App Purchase' remained 0, but the GA4 purchase event recorded 0.53, but this was marked as secondary.

It's very difficult to make any sense of this. I'm about to start a new campaign but I'm worried this isn't setup correctly.

 

Is there even an issue? I'm pretty sure there is but I'm not 100% certain.

 

Any help or suggestions would be really appreciated.
Thanks.

Reply 1 (1)

EmmanuelFlossie
Shopify Partner
4020 312 902

Some users have been able to fix the issue by removing, and re-installing the Google and youtube app. What you are experiencing, happens a lot, to a lot of users.

 

If that fails, you may want to use a Shopify Pixel App for conversion tracking.

 

Alternativally, fill out this form: https://support.google.com/merchants/contact/shopify_3p_support_app

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