Google & Bing Merchant Center Data Attributes

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My Shopify site is connected to both Google and Bing's merchant centers. I have custom meta fields for Google's data attributes, such as gender, age, and color. Can we use what is entered in these fields to automatically populate the equivalent Bing fields instead of entering the same data again? They effectively use the same values.

Reply 1 (1)

Shopify Partner
2887 213 689

I have heard long time ago it's possible to map custom metafields, however, I have never really found out how it was done. 


What I currently do is use: and here you can easily map all custom metafields. Which is a lot easier as the UI shows you what to do. While the Google and Youtube app don't really show how it's done.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
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