Google Consent Mode V2 Affecting Conversion Rate?

Holly_LeClaires
Visitor
1 0 0

Hey all,

 

We have been experiencing a significant drop in conversion since implementing Google consent mode V2.
Drop off is significant & there are no other notable offering changes that I can see making an impact. 
Interested to know if anyone is experiencing something similar?

TIA

Reply 1 (1)

Mike-Consentik
Shopify Partner
160 28 32

Hi @Holly_LeClaires 

 

This is Mike from Consentik

 

Are you using any cookie banner app or implementing the Google Consent Mode V2 manually?

 

Base on Google document: https://support.google.com/google-ads/answer/11954524?hl=en
https://support.google.com/google-ads/answer/10000067?hl=en
The traffic will be lost if customers decline cookie banner but if you implement consent mode correctly, you need at least 7 days for enough data to report the uplift.

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