Google Search Console Shopping Missing Fields

[sereneluminaire]

Good day! When I uploaded my products on Google Shopping, it went well, and the results were good. My SEO is good and when I searched my website and website products it shows the reviews and price on Google Search and Images, also, it shows an Icon of Product in Google Images. 

Meanwhile, I planned to modify some products SEO and Product Tags. After that, my store visits and performances dropped. When I search my products, it has no tag icon and price, also reviews are not visible in both Google Search and Google Images also in Shopping, and it's been two weeks it's like this. I visited my Google Search Console (GSC) and in Shopping Tab, I found in "Product Snippets" and "Merchant Listing" the error.

The error from Product Snippets are: 

and the error from Merchant Listings are:

I am positive that the reason of my Product is not showing its Product Tag Icon, Product Reviews, Price, and Product Page is that because of this.

I am validating the issues but it shows like this:

I visited this pages and after that, there are no problems, it works pretty well.

Please help me, I really need serious help on this. My store performance dropped so much.

[EmmanuelFlossie]

For the missing merchant return policy and shipping details, it's optional only. And I only recommend adding this if you have not added it in Google Merchant Center. If you have added it in Google Merchant Center, there is no need to add it again.

For the reviews, make sure that either your review platform submits the structured data or that you add the review schema yourself.

You can us the below code I developed:

<!-- Copyright FeedArmy 2023 Version 3.22 -->
<!-- FeedArmy tutorial found at https://feedarmy.com/kb/shopify-microdata-for-google-shopping/ -->

<!-- CODE SETTINGS START -->
<!-- CODE SETTINGS START -->

<!-- ALPHA2 CODE Please add your alpha2 code, you can find it here: https://help.shopify.com/en/api/custom-storefronts/storefront-api/reference/enum/countrycode -->
{%- assign fa_product_id_alpha2_code = 'US' -%}

<!-- PRODUCT IDset your product id values are default, product_id, parent_id, sku-->
{%- assign fa_product_id = 'default' -%}

<!-- RETURNS How long is your returns policy in days? -->
{%- assign fa_return_days = 28 -%}

<!-- SHIPPING How much do customer need to spend for free returns, assign your currency? -->
{% if cart.currency.iso_code == 'USD' %}
    {%- assign fa_shipping_currency = "USD" -%}
    {% if fa_product_price >= "75" %}
        {%- assign fa_shipping_price = 0.00 -%}
    {%- else -%}
        {%- assign fa_shipping_price = 4.50 -%}
    {%- endif -%}
{%- endif -%}
{%- assign fa_shipping_handling_time_min = 0 -%}
{%- assign fa_shipping_handling_time_max = 1 -%}
{%- assign fa_shipping_shipping_time_min = 2 -%}
{%- assign fa_shipping_shipping_time_max = 5 -%}

<!-- Disable / Enable shipping or returns true for enabled, false for disabled-->
{%- assign fa_returns = 'true' -%}
{%- assign fa_shipping = 'true' -%}

<!-- CODE SETTINGS END -->
<!-- CODE SETTINGS END -->

<!-- ==================================== -->
<!-- DO NOT EDIT ANYTHING BELOW THIS LINE -->

{%- if template contains 'product' -%}

{%- assign fa_current_variant = product.selected_or_first_available_variant -%}

{%- if fa_product_id == 'default' -%}
{%- capture fa_product_id_value -%}shopify_{{ fa_product_id_alpha2_code }}_{{ product.id }}_{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'product_id' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'parent_id' -%}
{%- capture fa_product_id_value -%}{{product.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'sku' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.sku | escape }}{%- endcapture -%}
{%- endif -%}

{%- if cart.currency.iso_code == 'GBP' or cart.currency.iso_code == 'USD' or cart.currency.iso_code == 'JPY' or cart.currency.iso_code == 'AUD' or cart.currency.iso_code == 'AED' or cart.currency.iso_code == 'CAD' or cart.currency.iso_code == 'BWP' or cart.currency.iso_code == 'BND' or cart.currency.iso_code == 'DOP' or cart.currency.iso_code == 'GTQ' or cart.currency.iso_code == 'HKD' or cart.currency.iso_code == 'INR' or cart.currency.iso_code == 'ILS' or cart.currency.iso_code == 'YEN' or cart.currency.iso_code == 'KES' or cart.currency.iso_code == 'KOR' or cart.currency.iso_code == 'LBP' or cart.currency.iso_code == 'MYR' or cart.currency.iso_code == 'MXN' or cart.currency.iso_code == 'NPR' or cart.currency.iso_code == 'NZD' or cart.currency.iso_code == 'NIO' or cart.currency.iso_code == 'NGN' or cart.currency.iso_code == 'PKR' or cart.currency.iso_code == 'CNY' or cart.currency.iso_code == 'PHP' or cart.currency.iso_code == 'SGD' or cart.currency.iso_code == 'LKR' or cart.currency.iso_code == 'CHF' or cart.currency.iso_code == 'TWD' or cart.currency.iso_code == 'TSH' or cart.currency.iso_code == 'THB' or cart.currency.iso_code == 'UGX' or cart.currency.iso_code == 'KWD' or cart.currency.iso_code == 'CLP' or cart.currency.iso_code == 'BHD' -%}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:',' -%}
{%- else -%}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:'.' | replace: ',', '.' -%}
{%- endif -%}

<script type="application/ld+json" data-creator_name="FeedArmy">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "@id": {{ canonical_url | json }},
  "name": "{{ product.title | strip_html | escape }}",
  "url": "{{ shop.url }}{{ product.url }}",
  "sku": "{{fa_product_id_value}}",
  {%- if product.variants.first.barcode.size >= 12 and product.variants.first.barcode.size <= 14 -%}
  "gtin": {{ product.variants.first.barcode }},
  {%- endif -%}
  "productID": "{{ product.id }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor | escape }}"
  },
  "description": {{ product.description | strip_html | json }},
  "image": "https:{{ product.featured_image.src | img_url: '1500x1500' }}",
  {%- if product.variants -%}
    "offers":
      {
        "@type" : "Offer",
        {%- if fa_returns == 'true' -%}
        "hasMerchantReturnPolicy": {
          "@type": "MerchantReturnPolicy",
          "applicableCountry": "{{ fa_product_id_alpha2_code }}",
          "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
          "merchantReturnDays": {{ fa_return_days }},
          "returnMethod": "https://schema.org/ReturnByMail",
          "returnFees": "https://schema.org/FreeReturn"
        },
        {%- endif -%}
        {%- if fa_shipping == 'true' -%}
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          {% if fa_shipping_price %}
          "shippingRate": {
              "@type": "MonetaryAmount",
              "value": {{ fa_shipping_price }},
              "currency": "{{ fa_shipping_currency }}"
          },
          "weight":{
              "@type": "QuantitativeValue",
              "value" : "{{ product.variants.first.weight | weight_with_unit }}"
          },
          {%- endif -%}
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "{{ fa_product_id_alpha2_code }}"
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": {{fa_shipping_handling_time_min}},
              "maxValue": {{fa_shipping_handling_time_max}},
              "unitCode": "DAY"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": {{fa_shipping_shipping_time_min}},
              "maxValue": {{fa_shipping_shipping_time_max}},
              "unitCode": "DAY"
            }
          }
        },
        {%- endif -%}
        "priceCurrency": "{{ cart.currency.iso_code }}",
        "price": "{{ fa_product_price }}",
        "itemCondition" : "http://schema.org/NewCondition",
        "availability" : "http://schema.org/{% if fa_current_variant.available %}InStock{% else %}OutOfStock{% endif %}",
        "url" : "{{ shop.url }}{{ fa_current_variant.url }}",
            {%- if fa_current_variant.image -%}
              {%- assign variant_image_size = fa_current_variant.image.width | append: 'x' -%}
              "image": "https:{{ fa_current_variant.image.src | img_url: variant_image_size }}",
            {%- else -%}
              "image": "https:{{ product.featured_image.src | img_url: '1500x1500' }}",
            {%- endif -%}
            {%- if fa_current_variant.title != 'Default Title' -%}
              "name" : "{{ product.title | strip_html | escape }} - {{ fa_current_variant.title | escape }}",
            {%- else -%}
              "name" : "{{ product.title | strip_html | escape }}",
            {%- endif -%}
            {%- if fa_current_variant.barcode.size >= 12 and fa_current_variant.barcode.size <= 14 -%}
              "gtin": {{ product.variants.first.barcode }},
            {%- endif -%}
			        "sku": "{{fa_product_id_value}}",
            {%- if product.description != blank -%}
            "description" : {{ product.description | strip_html | json }},
            {%- endif -%}
          "priceValidUntil": "{{ 'now' | date: '%s' | plus: 31536000 | date: '%Y-%m-%d' | uri_encode | replace:'+','%20' }}"
      }
    {%- if product.variants.size > 1 -%},
      "additionalProperty": [{
        "@type": "PropertyValue",
        "propertyID": "item_group_id",
        "value": "{{ product.id }}"
      }]
      {%- endif -%}
    {%- if product.metafields.spr.reviews -%}
    {%- assign fa_rating = product.metafields.spr.reviews | split: '"reviewCount": "' | last | split: '"' | first | plus: 0 -%}
    {%- if fa_rating > 0 -%}
    ,"aggregateRating": {
     "@type": "AggregateRating",
     "ratingValue": {{ product.metafields.spr.reviews | split: '"ratingValue": "' | last | split: '"' | first | plus: 0 }},
     "ratingCount": {{ product.metafields.spr.reviews | split: '"reviewCount": "' | last | split: '"' | first | plus: 0 }}
    }
    {%- endif -%}
    {%- endif -%}
  {%- endif -%}
}
</script>
{%- endif -%}
<!-- Copyright FeedArmy 2023 Version 3.22 -->

[ilanadavis]

Hey @sereneluminaire,

These particular issues in Search Console likely won't have a significant impact in your traffic. This article may help you diagnose what caused the change in your results. 

What you see aren't errors, they are non-critical issues about optional data. If you look at the orange text you'll see that Google says they are valid but if you add these fields, you may get more features in search results. It's Google's way of asking if you have the data, please include it. If not, that's ok too.

AggregateRating and Reviews: If the product doesn't have reviews on the page, it's expected to see the missing aggregateRating.

That review field is an optional field that doesn't apply to Shopify products. It's for editorial or critic reviews where someone writes a review article about a business, book, or movie. Think of a blogger reviewing a product that was sent to them, not customers leaving reviews for the products they paid for. It's not something you'd have on your own products.

I have a short video explaining the difference between review and aggregateRating and why you don't use the review field if you're interested.

Shipping & Returns: Though you can add the shipping and returns information in the structured data, Google recommends updating it in Merchant Center as it's easier to manage. It won't make the non-critical issue go away, but you can ignore it.

1. You can configure the delivery information in Merchant Center using this doc or there is a setting in the Google Sales channel to automatically pull it from Shopify.
2. You can configure the returns information in Merchant Center using this doc.

PriceValidUntil: Recommended to show when the price will no longer be available. This isn't something you can set in Shopify so most structured data apps like JSON-LD for SEO, set a date in the future.

Name length: There's no hard and fast rule so I don't like that Google is reporting on this, but you could reduce the size of the product names that are impacted. The longer the name, the harder it is for Google to use your product name in search results and shopping listings. Shopify allows you to use up to 255 characters, but I've found between 50-70 characters is closer to the goal.

Hope that helps and if you have any other questions, let me know.

[BlackW1z4rd]

About This:

Name length: There's no hard and fast rule so I don't like that Google is reporting on this, but you could reduce the size of the product names that are impacted. The longer the name, the harder it is for Google to use your product name in search results and shopping listings. Shopify allows you to use up to 255 characters, but I've found between 50-70 characters is closer to the goal.

Although I am not an expert, I dare to contradict you (sorry about this)
MetaTile: 50-60 characters
Meta Description: 150-160 characters
A title between 61 and 70 characters produces indexing errors
And a meta description longer than 161 characters produces the same effect
I use AHREFS for site audit, I have an SEO score of 90%, unfortunately I cannot find a solution to these problems, google shadowbann a website with these issues

Missing field "priceValidUntil" (in "offers") schema.org
Missing field "aggregateRating"
Missing field "review"
Missing field "hasMerchantReturnPolicy" (in "offers")
Missing field "shippingDetails" (in "offers")
Alternate page with proper canonical tag
Blocked by robots.txt

[TechSEOSolution]

I have explained all these issues in my articles. If you need further assistance, feel free to contact us for personalized support.