How can I boost my online store's conversion rate?

RobynMaul
Tourist
4 0 1

Hello Growth Lab!

 

I need to increase my store conversion rate from an average 0.25% to at least 2.5%.  Does anyone here have any knowledge or resources on where to start?  Thanks in advance!

 

Robyn Maul  - communakit.com

Replies 8 (8)

csnyde02
Shopify Staff (Retired)
22 3 10

Hey Robyn! Conversion Rate Optimization is a biggie!! The first thing I would suggest is being sure to have a realistic expectation of a conversion rate goal.  In some nices 2.5% may be incredibly difficult as the average for that nice may be only .75% etc.. Once you have that, then you can start focusing on UX, copy etc.. This blog gives some pretty good starting points: https://www.shopify.com/blog/120261189-conversion-rate-optimization Also keep in mind, that conversion rates are only a metric and not the end all be all. It is quite possible to have a profitable business with a low conversion rate, especially in the case of selling high end or luxury goods, where there may be a ton of profit in one sale, but sales may be fewer and farther apart.  

To learn more visit the Shopify Help Center or the Community Blog.

RobynMaul
Tourist
4 0 1

Thanks for the reply and the blog link.  My average cart value is $120 so I do think that my conversion rate could stand to be higher.  I will look into the split testing option the blog mentioned and see if I can make a few little changes to help conversion.  

ProfitLabs
Shopify Partner
137 6 19

Increasing AOV is the key to higher conversions, I mean High AOV == Large margins == Bigger Marketing Budget == Better conversion and sales. Get it? Product Bundles have been a stable and consistant strategy to increase AOV. We have created a modern clean way to implement Bundling Strategy in your store. Our app acts like a tool as well as community where merchants from all over the world share and get inspired from winner bundling strategies across industries. Feel Free to check out Profit Bundles  . Cheers!!

Abhinav | Shopify Partner
- If helpful, please Like and Accept Solution.
- Creator of Sync Inventory - GoGo - Sync Inventory Across Multiple or Single Shopify Store .
- Creator of Profit Bundles - Sell Omni Sales Channel Bundles that you can fulfill yourself or even by a 3PL or Dropshipper.
AndrewHall
Visitor
1 0 0

In my opinion, most templates are pretty good from a UX perspective and getting customers through checkout, we're talking very small increases here. Start by looking at the traffic source and how your generating the leads, is the expectation and experience on site matching the ad. Social traffic is going to convert at a lower percentage than Google Shopping. For me, the biggest conversions factors are price, product imagery and trust. 

 

 

zac_husky
Shopify Partner
16 2 1

Honestly, there are many ways to improve conversion rates from UX standpoint. I have noticed even a slight change improves the conversion rate. I would suggest looking at each stage of funnel and start adding/removing elements that you think will lead to improvement in conversion rates. Make your funnel distraction-free. 

 

A/B test each change and see if there is any improvement. 

Zac Husky
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phgkb8
Tourist
15 0 2

Neil Patel is great! Check out his link here - https://neilpatel.com/blog/ecommerce-conversion-hacks/

 

We've also built a livestream shopping app. Currently testing with store owners if you're interested to try it out. Send me a message if you'd like a 30 day trial! 

 

Best,

 

Patrick 

banned

Aument
Excursionist
34 0 9

Hi Robyn! This app helps you get more second purchases, convert visitors... all sorts of actions to drive more sales: Aument

Let me know if this is useful or not, given more info about your startup the community could probably help you tons!

Want more store sales, return customers, site conversions?
Try Aument free: apps.shopify.com/aument-platform

Crowly
Shopify Partner
65 3 5

Hey Robyn! I feel you—boosting conversion rates is a journey and can be quite overwhelming. Consider our recently launched app Crowly, an AI buddy for your store. It makes conversion rate optimization a breeze, and will help you optimize your product's pricing and descriptions, with more features to come soon! 

Plus, we offer a free plan.

If you're interested you can check it out on the app store here: https://apps.shopify.com/crowly

Would love to hear your feedback!
-Ethan



Convert more customers with AI-powered, automated conversion rate optimization.
️ Free plan now available!
https://apps.shopify.com/crowly