How can I improve conversion rates for my online home decor store?

[coffee-latte]

Hello Shopify Community!

I hope you're all doing well. I run an online home decor store, and I'm currently facing a challenge with my conversion rates despite putting in efforts to optimize. I'd greatly appreciate your insights and expertise.

About My Store:
Niche: Home decor
Target Audience: My target audience is individuals who appreciate stylish and unique home decor items. They are often homeowners or renters looking to enhance the aesthetics of their living spaces.
Marketing Channels: I primarily rely on SEO (Search Engine Optimization) to attract organic traffic to my website.

I'd like to hear from fellow home decor store owners and SEO experts, Your experiences and advice would be incredibly valuable to me as I continue my journey to help customers find the perfect style for their homes.
While I understand that using expert services can save time and effort, I want to clarify that I've intentionally chosen to build this store as a personal project from the ground up. It's a labor of love, and I'm dedicated to making it a success on my own terms.

Thank you so much for your support!

 >>  Morning Story

[SEOKart]

Hello Coffee-Latte,

Thanks for reaching out to the community!

So, here are some SEO tips for you:

1. Carry out SEO Audit: SEO Audit can help you assess your website on the basis of SEO factors and determine SEO-related errors on the website. Fixing these errors can help optimize the SEO score of the website and improve its rank on SERP.
2. Keyword Research: Keyword research is the core of SEO, and integrating effective and competitive keywords in the website can improve the chances of the website to rank better. For optimizing the keyword research process, you shall understand the intent of the searchers, which can help you identify the important keywords. Also, ensure to target the long-tail keywords to attract the right set of target audiences.
3. Optimize Site Structure: Site structure is the way content is organized on the webpage, which can be optimized by ensuring the consistency of the font of the headings tags and including visuals like images, videos, and carousels to make the content readable. It becomes easy for the visitor to scan through the webpage and understand its context, without actually reading it.
4. Optimize Images: Optimized images rank better on SERP, which improves the visibility of the website on the search engines. Images of the website can be optimized by:
   • Compressing file size of images (use SEO tools)
   • Add alt text 
   • Add a keyword to the file name and alt text of the image
5. Optimize URL: You can optimize the URL by adding a keyword to the URL to increase the visibility of the website and reducing its length to make it easy for the users to share it with their peers.
6. Fix Broken Links: Broken links hamper user experience and increase the website’s bounce rates. Thus, it is important that you identify all the broken links on the website and direct the traffic to the right location.
7. Enable Rich Snippets: Rich Snippets optimizes website snippet by taking more pixels on the results page and helping it to stand out on the SERP. You can add rich snippets like Product Markup Snippet, FAQs Snippet, Home Page Snippet, etc., which can help your website with improved click-through rates and increase the volume of traffic.
8. Use Google Analytics: You can use Google Analytics to get effective quantifiable data that can be utilized for optimizing the decision-making process and comparing or assessing the website’s performance by pulling up historical data.
9. Link Building: Link building is an important process as it improves the visibility of the website, attracts diverse traffic to the website, and improves the website’s conversions. Backlinks for the website can be gained by: 
   • Creating high-quality content
   • Approaching the business associations for backlinks
   • Following competitors’ link-building strategy
   • Collaborating with partners/distributors/suppliers
   • Encouraging the customers to post their testimonials
10. Submit Sitemap to Google Search Console: The ‘XML’ sitemap can help search engine crawlers easily navigate through the website and crawl/index every page of the website. The search engine crawlers are expected to prioritize your website over others during the indexing process.
11. Local SEO: Local SEO is the practice associated with optimizing the website for the local audience of a particular territorial region, where the website and its content are customized according to the expectations of the locals. Additionally, keywords ranking high in that territorial region are incorporated into the website. This helps the website to perform better in that region.
12. Optimize Page Speed: Good page speed improves user experience and helps the website to rank better on SERP. Some tips to optimize page speed are:

• Compress images
• Removing unused JavaScript and CSS
• Implement AMP
• Use GZIP for textual compressions
• Implement lazy loading
• Reduce the number of redirects on the website

If as a beginner, SEO is overwhelming for you, you can install SEOKart for your website, which is an all-in-one SEO tool, with amazing features, like:

1. SEO Audit: Audits website on the basis of 15 SEO factors and also provides AI-generated suggestions to optimize the factors
2. Image Optimizer
3. Rich Snippets: Helps to enable Product Markup Snippet, FAQs Snippet, and Home Page Snippet for website
4. URL Editor: Optimizes the URL and redirects the traffic to a new URL using 301 Redirects
5. 404 Fixer: Identifies broken links and redirects the traffic to the right location
6. Rank Tracker: Track the rank of the website for a specific keyword on the basis of 4 variables, namely country, language, search engines, and devices, and compare the rank with the three key competitors of the website
7. Google Analytics: Pulls up data from Google Analytics 4, and presents it visually in the form of charts and graphs to make it easy for the users to compare the data
8. Bulk Optimizer: Customizes the template for different page of the website and optimize them in bulk on the basis of the template.

Hope it helps!

Leesha

SEOKart

[Idukki]

Hey @coffee-latte 

Have you tried adding some social proof to your website ? 

Social proof helps conversion rate optimization by building trust and credibility with potential customers. When potential customers see that other people have had positive experiences with a product or service, they are more likely to make a purchase themselves.

You can try Idukki app on the app store to display UGC on your webstore all without writing a single line of code!

Good Luck 🙂