How Can I Improve my Low Conversion rates?

[dwitt1026]

Hi! I have my website: www.biglittlewish.com and we are currently running a black friday sale. I had 26 visitors immediately on my site when I opened my sale but ZERO sales. I also have just had a very low conversion rate in general... I am a year and a half into the business and just not sure what to do with the low conversion rates and how to turn more visitors into customers. Can anyone take a look at my site and give some tips/feedback? Thanks so much!

[Bundler-Manuel]

Hello there @dwitt1026  honestly speaking, I glanced through your store already and I couldn’t find much to pick out in terms of areas for improvement. It looks really nice and well worked on, probably one of the best stores I’ve come across on here. The only suggestion I could think of is maybe to add a newest products section on the homepage and maybe add a few GIFs or short videos to the product gallery but other than everything else from the write ups to the customer reviews are all on point. 

[Akohub]

Hi there @dwitt1026 , this is Alexis from Akohub. 

Thanks for sharing your experience!We've been working with many Shopify brands, from big to small, including Nike, Logitech and LINE Friends Taiwan. We hope our expertise would be helpful! I took a look at your site, and here are a few suggestions that might help to increase your conversion rate:

First, consider optimizing your website to ensure it’s user-friendly and engaging. For example, ensure your product pages include high-quality images, clear descriptions, and prominent CTAs like “Add to Cart” or “Shop Now.” Highlight the urgency of your sale—use countdown timers or banners to emphasize that the Black Friday deals won’t last long. Adding trust signals like customer reviews (which I see you’ve started doing) can also make a big difference in convincing first-time visitors to purchase.

Second, retargeting can be a game-changer for low conversions. Our app, Ako Retargeting, allow you to reconnect with visitors who leave without buying. For instance, if someone browses your "Kids Belt Bag - Lavender" but doesn’t check out, Ako can automatically send them reminders via ads or emails, showcasing the same product or offering an additional incentive, like free shipping or a discount code. Retargeting ensures those potential customers don’t forget about you after they leave your site.

Additionally, you can also try Ako Loyalty to encourage repeat purchases and build long-term relationships with customers. Offering loyalty points for purchases or rewards for signing up to your email list can motivate visitors to engage and buy from you. Customers love feeling valued, especially during the holiday season.

Lastly, evaluate your audience targeting. If most of your traffic isn’t converting, it could be that your ads or outreach aren’t hitting the right audience. Analyze where your traffic is coming from and adjust your ad targeting to focus on demographics that are more likely to purchase.

I’d be happy to dive deeper if you share more details about your current setup.  Best of luck, and let me know how I can help further! 😊

[Discounty-Marry]

Hi @dwitt1026 ,

It looks like you’re facing challenges with a low conversion rate despite receiving traffic. Improving your conversion rate can often come down to optimizing your pricing and discount strategies.

One approach you might find helpful is using strategic pricing and creating clear and compelling discounts. 

With Discounty, you can easily set up discounts with little effort and no need for extensive tutorials, all while keeping your pricing low. Our app also offers features, like a countdown timer or etc, that help you create compelling offers and streamline the discount process.

For more advanced tips on pricing or discount strategies and marketing campaigns, feel free to check out our blog, where we share insights on how to boost sales and optimize your discount strategies to increase conversion rate and build your customer loyalty.

Let us know if you need any further assistance—we’re here to help!

[Peter_Datma]

Hello,

A main driver for better conversions I would say is in the product-target (customers) fit for your catalog, meaning selection, pricing and promotion. A lot of people I see focusing on the "presentation" only, searching for better UI/UX to boost conversions. While that is also important, since your are using Shopify, the catalog and the checkout processes are pretty much standardised and optimised (of course there are also custom elements and themes, but still). Also, looking at your site, it seems that you covered well this area, it looks great.

Your data is your "secret sauce", a good understanding of your product offering and how your potential customers (visitors) are interacting with it can be most valuable for your business. Data points like: which products are generating views and add to carts, which products have low (or high) conversion or abandonment rates. All this visibility helps you to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate and more sales. While you don't have a lot of products for now this data driven approach can be key to scaling efficiently.

Look at a demo (no signup needed) to have a better impression about what kind of measurements I have in mind:  https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates. You can click around to see what else is there.

Best,

Peter @ Datma