Hello Jennybee,
You can consider drop-shipping for your Shopify store, which is a selling model in which individuals and companies sell the products without having a stock of those products.
I found a resourceful article for you, which offers a detailed explanation of how to start as a drop shipper on Shopify - https://www.shopify.com/in/dropshipping?term=dropship%20with%20shopify&adid=566143385699&campaignid=...
Now, here are some tips for you to optimize your website and improve conversions:
- Keyword Research: If done right, keyword research can help improve the ranking of the website and enhance traffic and conversions on the website. Here are some tips for you:
- Understand the search intent of the customers (what they are actually looking for), and then determine the keywords they shall use to reach your website/products
- Use keyword research tools, like Wordtracker, Moz, Linkdex, UberSuggest, and SEMrush, to determine the effectiveness and competitiveness of the keywords used
- Target the long-tail keywords for the website, which have low competition and search volume; thus, can help in targeting the right audience for the website.
- Optimize Site Structure: Site structure is the way content is organized on the web page, and optimizing site structure can help in creating a good first impression of the website among the users. It can be optimized by:
- Adding visuals, like images, carousels, GIFs, and videos
- Organizing content under different heading tags and ensuring consistency of the font format of these heading tags
- Selecting the right color palette and website theme for the website
- Optimize Page Speed: Good page speed is liked by users as well as search engine crawlers. With good page speed not only can the user experience be enhanced, but also a good rank on the SERP can be achieved, as Google considers it an important signal in the ranking algorithm. Tips to improve the page speed:
- Compress large images
- Reduce the number of redirects
- Implement AMP
- Remove unused JavaScript and CSS
- Implement lazy loading
- Utilize CDN
- Enable Rich Snippets: Rich snippets can help the website stand out on the SERP and improve its click-through rate. Thus, add the rich snippets like Product Markup Snippet, FAQs Snippet, Homepage Snippet, etc.
- Link Building: Backlinks are the best way of getting discovered on the search engine; thus, focus on creating more good-quality backlinks for the website. Here are the tips for you:
- Create good quality content
- Guest posting on blog posting websites
- Collaborate with partners/distributors/suppliers
- Encourage customers to post testimonials on various digital platforms
- Use discussion communities and forums to create backlinks
- Approach related businesses to request backlinks
- Follow competitors’ link building strategy to get more backlinks
- Participate and contribute to Press Releases
- Use SEO tools to identify various link-building opportunities
- Use Social media to create backlinks and get more traffic to the website
- Enhance Social Media Engagement: Social media platforms are the best platforms to interact and engage with customers to develop their trust in the business and attract them to the website.
- Optimize Checkout Process: Optimizing the checkout process can help reduce the cart abandonment rate on the website. The checkout process can be optimized by:
- Implementing one-page checkout for a seamless experience
- Offering multiple payment options
- Offering discounts to the customers or free shipping on orders above a certain amount
- Providing loyalty points to the customers to encourage repurchase intentions
Hope it helps!
Leesha
SEOKart
https://apps.shopify.com/seokart
