How can I improve my website's conversion rate at checkout?

[coco44]

Hello guys, what would you do to improve the conversion rate of my website.

My AOV is $230. I just do not understand why people are leaving between "reached checkout" and "session converted".

At this point the problem is more at the last step than homepage, PDP etc.

At this point they are interested to buy the product no? Why I am loosing 76% of the people at checkout? I have free shipping above $150 so should not be the issue.

I was thinking to set-up a plugin to record the sessions, maybe I would find something.

What else can I do?

Thanks for your expertise. 🙂 😊

[stefansweb2020]

Can you please share your store url?

[Cart_Whisper-AB]

Hi @coco44 

Thanks for posting your question; I would suggest that you should encourage customers to get in touch if they have any questions after adding their items to their cart, so you can determine what holds them back from completing their order.

If you wish, you can check out the app that we have recently launched it's called Cart Whisper, which offers you live insights into what's happening in customers ' carts and shows a widget on the cart page, to encourage customers to get in touch, if they have any questions, you can acutely customise the text what to show, we also offer a unique cart id which helps you to identify the customers cart, and most importantly we have exit-intent popup which shows up as the customer is about to leave their cart page.

We offer a 7 free trial, which might be helpful for you in figuring out what the issue might be; below are some images of the app dashboard and exit popup.

Let me know if you have any questions.

AB

[Stacy_Zhuk]

Hello @coco44,

I need some more details to assist you. Can you please send the link to your store?

First of all, in order to understand what's going wrong with your sales at the moment, I offer you to set up some of the website visitor tracking tools - Hotjar, Smartlook or others.

My team has huge experience in conversion optimization, there are a lot of non-trivial aspects to pay attention to increase the conversion rate.

Please, get in touch if you need any assistance.

Regards,
Anastasia