Re: How can I make my shop more attractive to get more customers?

Solved

How can I make my shop more attractive to get more customers?

JDivine
Tourist
7 0 0

Hi Everyone!

A few weeks ago, I launched my Shopify shop, (Jdivineescapethecity.com). Currently, I've reached a point where I believe adding too many different features might overload my website. Unfortunately, despite having some visitors from various places, I haven't made any sales yet.

I would greatly appreciate it if some of you could take a look at my website and provide me with tips to improve my shop. I'm a beginner, so any advice and ideas would be extremely valuable. Additionally, I'm working on improving my shop daily by uploading new products.

Thanks

Accepted Solution (1)

BPJWebDesign
Shopify Partner
44 3 6

This is an accepted solution.

@JDivine - You have a clean website design, which is a plus. A few very simple things right off the bat:

  • It took me a few minutes to figure out who you are and what you are actually selling. I would suggest taking the "Why Choose Us" out of the footer and putting it under your hero image. That gives the user some immediate insight and introduces them to the store. I would also title it differently, perhaps something like "A word about JDevine" or Welcome to JDevine, etc
  • Sticking with the footer, I would remove the "print outsourcing and limitations" and just have a clear return/refund policy. It is admirable that you are being so transparent, however quoting another company's refund policy and talking about your outsourcing process is off-putting to most people, I think it works against you. Some people will read that and discount your store as a "middleman". 
  • Take a closer look at your product images, specifically your lead images. This is one example of a lead image on your page: BPJWebDesign_0-1717781572811.png

    However, if I click the very next photo it is larger and much more attractive. Always put your best foot forward, best image first. When people click on the product, they will see that you have different sizes and when they choose one of those, that smaller image above will pop up. You can arrange the photos on the product page largest to small and still have your sizes in the ascending order. 

  • I think your home page would benefit from the addition of a little more color, even of it is subtle (gradient colors work well here sometimes). The only pop of color right now is the yellow "PayPal" button.
  • I would add at least one more colored text bar, like the one you have introducing the viewer to your collections, just to break up the monotonous look. You can add a fact, a quote, really anything to keep the viewer engaged.
  • Check your copy...You are predominantly capitalizing each word, however "products" is not capitalized. It also appears "Crimson Embrace" is a different font from the rest of the page, although it may appear that way because of the font size. Either way, I would keep it all uniform. 
  • I am not sure what your primary or largest market is, however, do notice the USA is on there.  If the US is a large part (or you anticipate on it being a large part), you would want to change "Most Saled Product" - no one in the US would ever say that. Something like "Best Seller", "Hot Seller", "Our Most Popular Print", etc. would speak more directly to that market. 
  • You definitely need to add reviews. If you don't have enough to implement a review app, even just posting something from a few customers, family, or friends that have purchased your products would be better than nothing.
  • I would take the FAQ's out of the footer to clean that up, you already have a FAQ section in your menu
  • I saw that you have a "Contact" in your footer, perhaps adding that to your menu as well would be beneficial

I hope you find some of this helpful. You have a great website and your products look fantastic, please understand these are just "picky" little details that will make a difference to the customers who first enter the store.  😊

Paul Bellantoni
Need help with your store? pbell11970@gmail.com

View solution in original post

Replies 6 (6)

JuneN
Shopify Partner
142 6 41

JuneN_0-1717772687749.png

Hi @JDivine 
I visited your website and noticed that it requires a password to access.
Do you edit your sales page publicly? Making your website public would help you reach a wider audience more easily.

If you find my suggestion helpful, please give it a like or mark it as a solution!
And discover more approaches to:
Streamline invoicing process Boost sales with labels & badges Add social proofs & create FOMO
Or get valuable updates and private deals regarding Shopify here.
JDivine
Tourist
7 0 0

Hi @JuneN,

Normally, it is public. Before posting, I changed some settings and I think I unintentionally selected the wrong option. Please check again.

 

Besides that your right it should be public to reach more people.

Thanks!

JuneN
Shopify Partner
142 6 41

Thank you for sharing the valuable insights. Upon examining your website, I've noticed a diverse range of designs in your store, yet it appears to lack certain features crucial for effective marketing and sales.
Fortunately, Shopify's App Store offers numerous applications tailored to address these needs, including advertising and marketing tools, email marketing solutions, as well as apps facilitating discount integration and application integrates labels to display discounts and promotional activities.
Hope the above tips are useful to you

If you find my suggestion helpful, please give it a like or mark it as a solution!
And discover more approaches to:
Streamline invoicing process Boost sales with labels & badges Add social proofs & create FOMO
Or get valuable updates and private deals regarding Shopify here.

BPJWebDesign
Shopify Partner
44 3 6

This is an accepted solution.

@JDivine - You have a clean website design, which is a plus. A few very simple things right off the bat:

  • It took me a few minutes to figure out who you are and what you are actually selling. I would suggest taking the "Why Choose Us" out of the footer and putting it under your hero image. That gives the user some immediate insight and introduces them to the store. I would also title it differently, perhaps something like "A word about JDevine" or Welcome to JDevine, etc
  • Sticking with the footer, I would remove the "print outsourcing and limitations" and just have a clear return/refund policy. It is admirable that you are being so transparent, however quoting another company's refund policy and talking about your outsourcing process is off-putting to most people, I think it works against you. Some people will read that and discount your store as a "middleman". 
  • Take a closer look at your product images, specifically your lead images. This is one example of a lead image on your page: BPJWebDesign_0-1717781572811.png

    However, if I click the very next photo it is larger and much more attractive. Always put your best foot forward, best image first. When people click on the product, they will see that you have different sizes and when they choose one of those, that smaller image above will pop up. You can arrange the photos on the product page largest to small and still have your sizes in the ascending order. 

  • I think your home page would benefit from the addition of a little more color, even of it is subtle (gradient colors work well here sometimes). The only pop of color right now is the yellow "PayPal" button.
  • I would add at least one more colored text bar, like the one you have introducing the viewer to your collections, just to break up the monotonous look. You can add a fact, a quote, really anything to keep the viewer engaged.
  • Check your copy...You are predominantly capitalizing each word, however "products" is not capitalized. It also appears "Crimson Embrace" is a different font from the rest of the page, although it may appear that way because of the font size. Either way, I would keep it all uniform. 
  • I am not sure what your primary or largest market is, however, do notice the USA is on there.  If the US is a large part (or you anticipate on it being a large part), you would want to change "Most Saled Product" - no one in the US would ever say that. Something like "Best Seller", "Hot Seller", "Our Most Popular Print", etc. would speak more directly to that market. 
  • You definitely need to add reviews. If you don't have enough to implement a review app, even just posting something from a few customers, family, or friends that have purchased your products would be better than nothing.
  • I would take the FAQ's out of the footer to clean that up, you already have a FAQ section in your menu
  • I saw that you have a "Contact" in your footer, perhaps adding that to your menu as well would be beneficial

I hope you find some of this helpful. You have a great website and your products look fantastic, please understand these are just "picky" little details that will make a difference to the customers who first enter the store.  😊

Paul Bellantoni
Need help with your store? pbell11970@gmail.com
JDivine
Tourist
7 0 0

 

@BPJWebDesign

Thank you very much.

I've tried to implement each tip. One thing I couldn't adjust was the size order from large to small. I already chose the large photo for my main image in my mockups. Each chosen mockup is visible, but I can’t change the first small image. It frustrates me not being able to change this. It would be great if you could give me a short step by step to change this.

 

Regarding the eye-catcher and the addition of more color: normally, I have a brown-colored theme, but to brighten it up, I think I don’t have many options for picking good colors. However, I'm open to any good suggestions.

 

I hope you can help me out again.

BPJWebDesign
Shopify Partner
44 3 6

@JDivine - you have a beautiful writing style, very engaging welcome. I would give the background a slightly different color to make it stand out more. Perhaps for the splash of color you inquired about, you test out hex #8D8F7B which is in the green family, but I think would work with the mocha and blacks, or #CEC9BC? You can play around with a few colors or variations until you find one you really love.

 

I am happy to assist if you have any other questions. 😊

 

you should be able to go to products, choose the product you want to modify, click it open and then put your cursor on the photo, click and hold, then drag to whichever spot you want to move it to. 

 

 

Paul Bellantoni
Need help with your store? pbell11970@gmail.com