How can I optimize my Shopify store for mobile users?

How can I optimize my Shopify store for mobile users?

DracoStones88
Excursionist
33 0 8

Over 70% of my store traffic comes from mobile devices, but my mobile conversion rate is only 0.8%, compared to 2.1% on desktop. Customers have reported that the mobile menu feels cluttered, and some buttons, like “Add to Cart,” are too small to click easily. Additionally, my product pages load slowly on mobile, which might be causing frustration.

What changes can I make to improve my Shopify store’s mobile design? Should I consider using a mobile-first theme, simplifying navigation, or optimizing page load times for mobile devices?

Thanks for any assistance

Replies 3 (3)

DaisyVo
Shopify Partner
3293 387 462

Hi @DracoStones88 

Improving your Shopify store’s mobile experience is crucial, especially when over 70% of your traffic comes from mobile but your conversion rate is lagging. Based on what you’ve shared, here are the key areas you should focus on:

1. Switch to a Mobile-Optimized Theme (If Needed)

  • If your current theme isn't mobile-friendly, consider switching to a mobile-first Shopify theme like Impulse, Dawn, or Debutify. These themes prioritize clean layouts, easy navigation, and fast loading speeds.
  • To test your current theme’s responsiveness, use Google’s Mobile-Friendly Test.

2. Simplify Mobile Navigation

  • Declutter the menu: Customers have already mentioned it feels overwhelming. Reduce the number of top-level categories and use a hamburger menu to organize subcategories neatly.
  • Make CTA buttons easy to find: The “Add to Cart” button should be large, high-contrast, and placed above the fold so users don’t need to scroll too much.
  • Enable sticky navigation: Keep the cart and checkout button visible at all times for easy access.

3. Optimize Button Sizes & Tap Targets

  • Shopify recommends buttons be at least 48px in height to be easily clickable. Adjust padding to avoid accidental clicks on nearby elements.
  • Increase font sizes (16px+ for body text, larger for headings) for better readability.

4. Boost Mobile Page Speed

  • Use Shopify’s built-in speed tool (Admin > Online Store > Themes > Customize > Theme Settings > Performance).
  • Compress images with Shopify apps like TinyIMG or Image Optimizer.
  • Reduce unnecessary scripts and apps that slow down loading times.
  • Enable lazy loading for images and videos to prevent them from loading all at once.

5. Enhance Mobile Checkout Experience

  • Enable Shop Pay to speed up checkout.
  • Use auto-fill fields for addresses and payment information.
  • Offer express checkout options like Apple Pay, Google Pay, or PayPal.

Next Steps

  1. Test your store’s mobile performance on Google PageSpeed Insights and fix any issues it flags.
  2. Use heatmaps (via Hotjar or Lucky Orange) to track where mobile visitors are dropping off.
  3. Run an A/B test: Try a cleaner mobile layout for a week and compare conversion rates.

By implementing these changes, you should see an improvement in your mobile conversion rate over time. Let me know if you need specific help with any of these steps!

If you need any other assistance, feel free to reply and I will try my best to help.
Best regards,
Daisy

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JoeCode
New Member
6 1 0

Hey DracoStones88 here’s how you can optimize your store’s mobile experience:

 

1. Improve Navigation & Usability

- Consider switching to a mobile-first theme like Dawn or Sense for a cleaner layout. (This makes alot of sense since most of your traffic is from mobile and they still look great on desktop)

- Simplify the menu by removing unnecessary links or using a hamburger menu.

- Increase button sizes, especially “Add to Cart,” for better tap accessibility.

 

2. Optimize Page Load Speed

- Compress images and use next-gen formats (WebP) for faster loading.

- Enable Shopify’s Web Performance Dashboard to track and optimize speed .

- Reduce and delete unused apps and scripts that slow down mobile performance.

 

3. Enhance Mobile Shopping Experience

- Use Shopify’s Combined Listings to streamline product variations .

- Implement a one-page checkout to speed up the purchase process .

- Consider Shop Pay Installments to make purchases feel more affordable .

Hope this helps,

-JoeCode

Hope this helped! If you want to support my work, you can buy me a Red Bull, totally optional, but appreciated! https://joecode.gumroad.com/coffee

Shopify Dev & Liquid Code Wizard.
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LizHoang
Shopify Partner
717 82 109

Hi @DracoStones88, thanks for reaching out.

 

I checked the product page speed and it seems to be performing well, please navigate to this link for further details. 

 

Moreover, could you kindly share any specific screenshots or details about where you’re seeing slow performance so I can check and provide you with further feedback? 

 

Liz

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