How can I optimize the Shop sales channel for increased visibility and sales?

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I am interested in exploring the Shop sales channel/app a bit more. I have seen a few sales coming from there and it seems to have potential to increase as Shopify is investing in this space.

My question is has anyone optimised the channel to increase visibility and sales. We have already done the low hanging fruit i.e customised our profile a bit however it seems like most of the betas like Shopify cash/promise are only for US or Shopify plus customers. Just wondering if there are any optimisation tips to drive more sales from this channel.