how can i show my website name in google SEO

[fluffy-fal]

hello

my website in Google search doesn't show my website name. instead, it shows the domain name as shown below 

it's supposed to be Fluffy Store 

please advise

[anupam1607 · Accepted solution]

Hey @fluffy-fal 

To ensure your website name (e.g., "Fluffy Store") appears in Google search results instead of just the domain name, you need to optimize your site's metadata and settings. Here's how you can do it:

---

1. Update the Title Tag

The title tag is one of the most critical elements for SEO and dictates what Google displays as your site's title in search results.

Steps:

1. In your Shopify Admin:

   • Go to Online Store > Preferences.
   • Under Title and meta description, update the title tag to include your website name, like:

Fluffy Store | Quality Accessories and More

• Add relevant keywords alongside your website name for better SEO.

2. Add a Meta Title for the Home Page

Ensure your home page has a clear and descriptive meta title.

Steps:

1. Go to Online Store > Themes and click Customize.
2. Under Theme Settings, locate the SEO section (if available) or directly edit the home page metadata.
3. Add a meta title like:

Fluffy Store - Discover Premium Accessories and Products

---

3. Add Structured Data (Schema Markup)

Structured data helps Google understand your site better and may prioritize your website name in search results.

Steps:

1. In your Shopify theme:
   • Go to Online Store > Themes > Edit Code.
   • Open your theme.liquid file or the relevant head section file.
   • Add this JSON-LD structured data:

<script type="application/ld+json"> 
{ 
"@context": "https://schema.org", 
"@type": "Organization", 
"name": "Fluffy Store", 
"url": "https://yourdomain.com", 
"logo": "https://yourdomain.com/logo.png" 
} 
</script>

• Replace yourdomain.com and logo.png with your actual domain and logo URL.

---

4. Submit an Updated Sitemap to Google

Ensure Google has the latest version of your site's content.

Steps:

1. Go to Shopify Admin > Settings > Search Engine Optimization (SEO).
2. Verify your sitemap URL, typically https://yourdomain.com/sitemap.xml.
3. Submit it to Google via Google Search Console:
   • Log in to Google Search Console.
   • Navigate to Sitemaps.
   • Enter your sitemap URL and click Submit.

---

5. Use the "Preferred Domain" Setting

Set your preferred domain in Google Search Console to prioritize how your site appears in search results.

Steps:

1. Go to Google Search Console.
2. Select your website property.
3. Navigate to Settings > Preferred Domain and choose your preferred domain format (e.g., with or without www).

---

6. Optimize Brand Keywords

Make sure you use your brand name ("Fluffy Store") consistently across your site:

• Use "Fluffy Store" in your site headers, footers, and alt tags for images.
• Include it in your product descriptions and collection titles.

---

7. Monitor and Adjust

Search engines take time to reflect changes. Use these tools to monitor progress:

• Google Search Console: Track how your site appears in search results.
• Google Rich Results Test: Verify your structured data.

---

8. Avoid Duplicate Titles or Meta Descriptions

Ensure each page has a unique title and meta description. If multiple pages have the same title or metadata, Google might replace your website name with the domain name.

---

9. Add a Brand Favicon

Though not directly related to the website name, adding a favicon strengthens brand identity in search results.

Steps:

1. Go to Online Store > Themes > Customize.
2. Locate the Favicon section and upload your site’s logo or icon.

---

10. Check for Issues with Robots.txt or NoIndex Tags

Ensure your home page or important pages aren't accidentally blocked or tagged to avoid indexing.

Steps:

1. In Shopify, verify your Robots.txt settings under https://yourdomain.com/robots.txt.
2. Confirm there's no noindex meta tag on critical pages.