Hey @RoshanWeb
Just to clarify: Shopify uses the Order Status Page (also known as the “Thank You” page) as the final step after purchase. They’re essentially the same page, but it’s true that depending on how you’ve configured your pixel or checkout URL, you might not see the event fire properly.
So here are a few tips that might help:
Make sure the pixel is placed in the right spot
If you haven’t already, go to Settings > Customer Events in Shopify and make sure your Facebook Pixel is connected through Shopify’s Facebook Sales Channel (rather than manually). Shopify’s native integration is designed to fire the “Purchase” event automatically on the order status page.
Check the URL conditions in your Facebook Events Manager
Sometimes pixel rules are set to fire only on specific URLs like /checkout/thank_you, but Shopify might be using a longer path like /orders/{order_id}. Make sure your pixel settings don’t depend on a rigid URL path.
Customizing the post-purchase experience
Shopify doesn't allow redirecting customers away from the order status page for security and payment confirmation reasons. However, if you want more flexibility with what customers see after purchase (like additional messaging, product recommendations, tracking info), you could use apps like ParcelPanel Order Tracking. It gives customers a fully branded tracking page after checkout, where you can continue the experience and even add upsell or support content.
It won’t change the order status page itself, but it does give you more control over the ongoing post-purchase experience, especially if you're struggling to inject pixel scripts directly into Shopify’s native flow.
Let me know what setup you're currently using (manual pixel vs. Facebook Channel), and I’m happy to take a closer look.
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