I've been using Uniqode's QR Code Generator and I can strongly recommend it. Also has a free option, but for business use, I would always recommend dynamic QR codes (paid). Here's why:
1. You can edit your dynamic codes at any point even after printing. There are several reasons why this might need to be done.
2. Free (static) codes have limited customization options. The list of advanced customization features is miles long and you can create one that aligns with your branding.
3. Free QR codes don't include tracking & analytics features. You can track conversions for print ads and eventually improve the ROI of your marketing campaigns. Or evaluate the metrics of your social media campaigns with Google Analytics.
4. Integrations are available with a paid option only, and they come in quite handy.
5. Last but not least - security. Paid QR Code generators offer advanced security measures and features to protect your codes and the linked content from phishing and cyber-attacks. For example, the generator I use is GDPR and SOC® 2 Type 2-compliant.
To sum up, if you want to use QR codes for marketing, take some time to explore the options and set up the campaigns that you will benefit from the most. Adjust your campaigns based on the data you analyzed. I didn't know how to make a QR code two years ago and I can honestly tell you - it was worth learning more about these little things. And it wasn't even that difficult. If I could do it, anyone can.
QR codes themselves do not inherently have the ability to track conversions. They are essentially a type of barcode that can store information such as URLs, contact details, or plain text. That is it.
If you want to add Google Analytics to your QR code you can generate the URL through GA and use that URL for your tracking. Not only is this more secure because you are not syncing your data to a 3rd party to simply give a URL you already have access to, but... its free.
You want the URL to be more secure? That is simple too and also for free. The easiest way to encrypt your URL it to use a website like Short URL.
QR codes themselves, being just a form of encoded plain text, do not inherently fall under GDPR compliance concerns. The GDPR compliance issues arise based on how the QR codes are used, particularly in how they direct users to interact with websites or digital content that may collect personal data. It would be like saying a link this > Fake Link is GDPR compliant or another example would be like saying my t-shirt is GDPR compliant lol well of course it is because it doesn't collect data (neither do QR codes) more info on that below.
Here's a breakdown of the considerations:
I am putting this here as I imagine there are a lot of sales pitches out there trying to get people to purchase services that aren't actually needed. If it wasn't so easy to be able to do it yourself for free I wouldn't suggest it and just tell you not to waste your time and pay. Because sometimes that is the case.
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