Congrats on your first brand partnership! Keeping these relationships strong is key to getting long-term collaborations, bigger deals, and even paid opportunities. Here’s how to maintain brand partnerships effectively:
1. Deliver High-Quality Content (Even Beyond What’s Required)
Overdeliver: If they asked for 1 post, give them an extra story, carousel, or bonus video.
Make it engaging: Use clear branding, good lighting, and natural storytelling.
Tag & Mention the Brand: Use their preferred hashtags and tag them in the caption + video itself.
Why? Brands love creators who make them look good. If they see strong engagement, they’ll want to work with you again!
2. Engage with the Brand’s Content
💬 Comment on their posts regularly.
📌 Share their updates (especially new products or campaigns).
💡 DM them insights (e.g., “My followers loved your product! Let me know if you need more content”).
Why? It keeps you top of mind without being pushy.
3. Track Your Results & Show Your Value
📊 Monitor engagement (likes, shares, saves, comments).
📈 Send a follow-up email or DM after the promo, showing stats like:
- Views/Reach
- Click-throughs (if applicable)
- Audience reactions (“Lots of people DMed asking where to buy!”)
🚀 Bonus: If your audience really loved the product, pitch a paid collaboration next time.
4. Stay in Touch & Offer New Ideas
📆 Reach out monthly with ideas for future collabs (e.g., seasonal promos, trends).
🎁 Suggest exclusive content: “I can do a product comparison video next—interested?”
📩 Ask about upcoming campaigns: “Are you launching anything new? I’d love to be involved!”
Why? Brands appreciate proactive creators who make their job easier.
5. Negotiate for Paid Partnerships
Once you’ve built trust and shown value, it’s time to move beyond free gifting:
💰 “I’d love to continue this partnership! Are you open to discussing a paid collaboration?”
📦 Offer add-ons (longer videos, reels, exclusive content).
📑 Create a media kit with your engagement stats to prove your worth.
Final Takeaway
Treat brand partnerships like relationships—keep the communication open, deliver value, and stay engaged. If you’re consistent, brands will come back to you (and eventually pay you!).
If you need help crafting an outreach message, let me know! ❤️ Thanks.
Daisy.
