How to calculate customer livetime value (LTV / CLV)

[Dеnys_Mipler]

Calculating Customer Lifetime Value isn't just about tracking sales; it's about understanding the full scope of customer behavior, from initial acquisition to repeat purchases and potential churn.

However, for many Shopify store owners, this process comes with many challenges.

That's why we at Mipler decided to create a simple step-by-step guide.

With this guide, you can easily calculate the LTV of your clients.

At the end of the article, you will find a free Google Sheets template that provides additional insights into your clients' behavior, such as:

• Average Purchase Frequency
• Average Order Value
• Average Customer Lifespan

You can access the tutorial using the link below:

https://mipler.com/tutorials/shopify-customer-lifetime-value/

Tab with RAW data:

Calculations:

We would love to hear if you find the Mipler free template helpful for calculating Shopify LTV! 😊