How to decide discount strategy (various numbers, % etc)

[vipul510]

Hi everyone, 

I have a question about discount %. Maybe a bit too naive. I am wondering how to decide which discount % works best for a store?

Buy 2 get x% discount

Buy 3 get y% discount

How do you decide these numbers? Is there a way to test it out?

Thanks

[K_Br4]

Hi,

It would take some testing, but you may also try upsell/cross-sell apps, as they usually have ideas in that direction.

And you can also have a look at Amazon and Temu to see how they are doing it - they've done testings, I'm sure of it 🙂

[topshop]

@vipul510 , you might just have to test these out to see which approach sells the most. What I see many merchants do is create multiple tiers of discount at the same time. The advantages of this approach are twofold:

• Let's you test multiple offers at once and see which one sells more. Saves you time testing the approaches.
• Nudges users to buy more as they would get bigger discounts when they buy more amount or in more numbers

You can activate multiple automatic discounts using the native discounts. However, if you want more customizations and an easier way to manage multi-tier discounts, feel free to try out app, Discount Bot. Here's a quick screenshot of how you can setup volume discounts:

In case of additional questions, I'm happy to help.

[PaulNewton]

Key feature here is checking if app supports A/B testing: https://apps.shopify.com/discount-bot?utm_medium=social&utm_source=shopify_community#:~:text=Targeti...

Though there is no external support docs to be found.

[PaulNewton]

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How do you decide these numbers? Is there a way to test it out?

#1 by doing the accounting of what the business can afford.

For deciding what works better for conversions the concept is: ab testing discount campaigns.

It's either a manual process as there is no native behavior in shopify to automate ab testing discounts.

Seek out discount apps with the features, or plan a marketing and adspend strategy accordingly.

[vipul510]

thanks for the response. Any apps which you could recommend for a/b testing discount strategy?