How to get more traffic to my store and turn them into sales?

[Matilda343]

Hi, I just wanted to ask how to turn traffic into sales. I've been getting ok traffic to my store but they haven't been turning into sales. I just wanted to know, constructive criticism, how i can get more traffic and turn them into sales?

my website if www.engageau.com

[Moira]

Hey @Matilda343,

Thanks for reaching out.

Turning traffic into sales can be challenging, but there are several strategies you can implement to improve your conversion rate. My top suggestions are:

• Speed: Ensure your website loads quickly. Slow load times can deter potential customers.
• Mobile-Friendly: Make sure your site is fully optimized for mobile devices, as a significant portion of traffic comes from mobile users.
• Navigation: Simplify navigation so that users can easily find what they’re looking for. Clear categories, search functionality, and intuitive menus are key.
• Aesthetics: A clean, professional design can build trust. High-quality images, consistent fonts, and a cohesive color scheme are important.

Next, I took a look at your website, and here are some specific suggestions:

• Homepage: Consider adding a clear value proposition at the top of your homepage. Let visitors know what makes your products unique.
• Product Pages: Ensure that each product page has detailed descriptions, high-quality images, and customer reviews.
• Trust Signals: Add trust signals like security badges, customer testimonials, and clear return policies to build credibility.
• Navigation: Simplify navigation by categorizing products clearly and making it easy for users to find what they’re looking for.

Let me know if I can clarify anything further. - Moira

[PageFly-Kate]

Hi Matilda, 

I'm Kate from PageFly - Shopify Landing Page Builder.

Your store is undoubtedly designed carefully, it is elegant and clean. Yet turing traffic into sales is not just about visuals. As a CRO expert, I have some suggestions to improve your conversion rate as follows:

1. Sale announcement on the homepage

• You’re showing overwhelming sales information in one image. Let’s try putting the free shipping banner at the very top of the website, making it clear and standout. 
• Let’s make each sale stand out by using another color that grabs the attention. Also, the white text overlaps with the content, making it harder to read.

This homepage banner will be the very first impression to your visitors. So make sure you build trust and good relationships from the start.

2. Best seller product

Showing a single product right after the hero banner may confuse visitors. In case it is your best seller that you want to highlight, make sure you let customers know with a standout heading and badge.

Additionally, let’s add an add to cart button for other featured products to motivate users to click and simplify the customer shopping journey. More than a half of customers will left a store if they experience a lengthy buying process and checkout.

3. Add brand positioning, strength, and brand voice to the homepage

Your homepage is not a collection page, don’t just show your products but leverage it to impress your customers with your strengths and uniquessness.

See example:

Let’s build customer trust.

4. About us:

• Your About Us page seems too simple and lacks information. This can make users confuse and is not good for brand reliability. Putting more information like address, phone, strengths, mission and vision, numbers, etc. will enhance customer trust and confidence to buy your stuff. 

See an example:

5. Product pages:

Your product description is detailed, yet seems lengthy for users if they need to read all. Instead of showing a lengthy description paragraph, let’s consider putting it into smaller tabs for better readability.

If possible, let’s add customers review or “what customers say about us” section. If you do not have any, badge like “Be the first to review” or Review for rewards can be good options.

Another factor that make your customer trust your brand and product is a why choose us badge:

Let’s try these changes and drive sales, let me know if you need further clarification.

Kate | PageFly

[mageplaza-cs]

Hi @Matilda343 ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are my recommendations to improve your conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

Besides, here are some suggestions regarding the UX/UI:

2. Add Favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

3. Homepage

3.1. Banner

The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:

3.2. Product promotion on homepage

You should make the "Add to Cart", and price information more noticeable. Also, adding “add to wish list” and “Quick view” buttons is another idea to encourage customers to buy your product. Here is a reference:

4. Adding FAQ and chat box

You should add an FAQs section and chat box inclúing general questions to quickly  address common customer concerns. Here is a reference:

5. Search bar

• You should enhance the search by making larger product images, including price information, etc like the reference to enhance shopping experience.
• Adding search by brand, search by collection to improve search bar
• Below is a reference:

6. Lack review section

You should add a review section on the product detail page. Reviews from previous customers will provide customers more information about the product. It will enhance trust in your products and address buying hesitation. Here is a reference:

7. You may also like

• You should add ATC, add to wishlist, quick view buttons and make discount label more noticeable to encourage customers to buy your products
• Here is a reference:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[BON_Loyalty]

Hi @Matilda343 ,
Thanks for reaching out to the community. I'm from BON: Loyalty Rewards Referrals.

I took a look at your website and it looks great! However, there are some suggestions you can do with your website to get more sales: - Homepage: On homepage, it seems that the title and description of your products is quite long which can make customers feel overwhelmed, it would be great if you use shorter and sharper description.

- Product detail page: On the product detail page, the images of the product haven't been placed well, it's better to do the product carousel to make the product detail page cleaner and not overwhelmed.

- Besides, let's start a blog or create content that educates your audience about your products, then you can add this section to your footer:

And don't forget to regularly analyze your performance and make data-driven adjustments.  If you find this helpful, please let me know by giving me a 'LIKE.' If your question is answered, please mark this as 'SOLUTION.'

Good luck and I wish you all the best!

Lindsey, 
BON: Loyalty Rewards Referrals

[Upsellise]

Hi @Matilda343,

It's important to focus on reaching your specific target audience since your prints are likely geared toward a particular segment. Here are some strategies you might find helpful:

Target Audience Engagement:

1. Social Media:

• Instagram: This platform is perfect for showcasing visually appealing products like prints. Try running ads here and make use of Instagram stories and posts to engage with your audience.
• Facebook: Continue with Facebook ads, but refine your targeting to reach the right audience segments.

2. Niche Forums:

• Participate in forums and online communities where your target audience is active. Engaging with these communities can help you subtly promote your products and build a loyal customer base.

Understanding Customer Behavior:

3. Gather Feedback:

• User Testing: Ask friends or relatives who fit your target audience to review your store and provide feedback. If you don't have such connections, consider hiring individuals to navigate your site and share their insights.

4. Analytics Tools:

• Use tools like Google Analytics, Hotjar, or Crazy Egg to monitor visitor behavior on your site. These tools can help you identify where visitors are dropping off and understand what might be deterring them from making a purchase.

By implementing these strategies, you can better target your marketing efforts, understand your customers' behavior, and make the necessary adjustments to improve your store's performance.

Best regards,

Upsellise