How to increase conversion rate?

[Quinn1997]

Hi everyone. Can someone help me and give me some tips on how I can increase our conversion rate for our site. Willing to hear feedback on what our website needs to improve. Our store is  kathrynhastingsco.com/

[Mustafi007]

Hi there, i would advice you stick to e-mail marketing! and work on your e-mail campaign if you got any idea what that is.

wishing you best of luck. I hope this helps!

[Kjb92]

Work on call to actions, keep your webstore simple and clean.

Create a clear path for customers to add products to cart and check out, too many options confuse people 

[Dan-From-Ryviu]

Hi @Quinn1997 

I have a few suggestions hope can help you:

• Design your new logo; it is too small on mobile.
• Your announcement message 'All Waxes Ship Free in the US | New Custom Discount use WELCOME10'. Do you mean 'All Waxes Ship Free in the US | New Customer Discount use WELCOME10'
• There is no product in this collection so please don't add it to your store 
•  
• Check the image slideshow section on collection page, it take too much space on the bile screen, so visitors must scroll down to see the products
• Please change the color of the product price and add a cart button to make them more attractive. 

[Quinn1997]

Thank you for your response. I do have products displayed however it is only displayed onced currency is changed to United States. Tried checking my products to other countries but it says the products are flammable and cant be seen on some areas.

[Laza_Binaery]

Hi @Quinn1997 

First, the store looks very good and it is visible that a lot of effort has been put into it, good use of videos. There are a few things to improve but I stumbled on a big issue. I have tried  4-5 products and when trying to add to the cart I get the following error "Quantity selected exceeds current stock". Note that real customers would leave your site after 2-3 products. Did change currency but no changes. It would help if you investigated that.

For other things:

• There is no contact or business information, which is a big red flag for me. No phone, address, business registration details, and so on.
• On the homepage that banner is huge, and the button needs better placement
• On the product page, as mentioned, Add to Cart needs to be full color and needs to stand out, it is almost invisible compared to Buy with ShopPay
• IT also could use a section or two for more information, customer reassurance, and video if possible.

Good luck with sales

[BON_Loyalty]

Hi @Quinn1997 ,

First of all, I had a great experience exploring your website. Its UI design is beautiful and well-crafted, and seems like everything looks quite polished. Here are some of my suggestions that may help you boost conversion rate:

1. Analytics optimization
Identifying where visitors drop off can give you the insights needed to make impactful changes:
- Use Analytics Tools: Tools like Google Analytics can show you critical data points such as bounce rates, session duration, and exit pages. If many users are leaving at a certain stage (e.g., product pages or checkout), you’ll know exactly where to focus your efforts.
- Heatmaps & Visitor Recordings: Use tools like Hotjar or Crazy Egg to generate heatmaps and watch visitor session recordings. These will show you where people are clicking, scrolling, and what’s causing them to leave. It’s a fantastic way to identify usability issues and make changes accordingly.
- A/B Testing: Don’t hesitate to test different design elements, CTAs, product descriptions, or even prices. A/B testing tools like Google Optimize can help you find what works best for your audience.

2. Restock your products
I noticed that some of the collections you show on the homepage currently don’t have any products displayed. This can potentially lead to a less engaging experience for visitors and missed opportunities for sales. Stocking these collections with products or temporarily hiding empty collections could improve customer satisfaction and overall conversion. Having something for them to explore encourages them to stay longer on the site and potentially make a purchase.

3. Trust & credibility
Display security badges like SSL certification, verified payments, and trusted shipping carriers on your product page. These small badges can significantly boost confidence in your site’s legitimacy.

4. Mobile optimization
- Ensure the site is fully optimized for mobile, given the significant amount of traffic that comes from mobile devices.
- Test for mobile responsiveness, ensuring smooth navigation, quick load times, and an easy checkout process.

5. Limited-time offers
- Use scarcity and urgency to motivate action by implementing limited-time discounts, flash sales, or countdown timers on product pages.
- Display the number of items left in stock to create a sense of urgency (e.g., “Only 3 left in stock”).

6. Exit-intent pop-ups
- Use exit-intent technology to display a discount or free shipping offer when a visitor is about to leave without making a purchase.
- Offer an incentive for first-time buyers, such as 10% off for their first order.

7. Loyalty programs or Rewards
Offer points or rewards for purchases that can be redeemed on future purchases. This not only incentivizes the current purchase but also fosters repeat business.

I hope that these suggestions can help you somehow. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team

[mageplaza-cs]

Hi @Quinn1997,

I'm from Mageplaza, a Shopify solution expert.

I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to improve your conversion rate:

1. Adding Promotional Sections and Banners on the Home Page:

Featuring sections like "Best Sellers" and "On Sale", New arrivals on the homepage can drive attention to popular and discounted products, encouraging visitors to engage more with your site. 

Additionally, you should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. Here is a reference:

Here is a reference:

2. Pay attention to your cart abandonment rate

A high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place. 

A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.

• You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to encourage them to complete their purchase.

• Shopify help center has provided a guideline on this. You can check it here. 

3. Enhance Mobile Speed and Performance

After analyzing your website with PageSpeed Insights, I found that the mobile performance score is around 4x, which is below the ideal benchmark of 6x. Since a significant portion of your traffic comes from mobile users, this low speed could be affecting their experience and, as a result, your overall conversion rates. Slow loading times not only frustrate users but also reduce the likelihood of them completing purchases, ultimately impacting sales.

To improve your Shopify store's performance on mobile devices, consider the following steps:

• Review Your Store Theme: Some themes can be more resource-intensive than others, affecting loading times. Opt for a lightweight, mobile-optimized theme.
• Optimize Installed Apps: While apps can add valuable functionality, having too many can slow down your site. Assess whether all installed apps are necessary and well-optimized.
• Minimize Additional Code: Any extra third-party code, such as tags and scripts, can contribute to slower loading times. Ensure that unnecessary code is removed or minimized.
• Compress Images: Large image files are one of the most common causes of slow loading times. Use compressed image formats without compromising quality.
• Professional Support: In some cases, enlisting the help of a professional can be the most effective way to tackle performance issues. They can provide tailored solutions for your specific setup.

By taking these steps, you can significantly enhance your site’s mobile performance, which will likely lead to improved user satisfaction and better conversion rates. For more detailed advice, refer to Shopify’s performance optimization guidelines.

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!