How to increase customer activity on a premium equestrian clothing brand website?

[dmccommons1]

Hey, I have a new client that has a premium clothing brand in the equestrian niche. The site looks pretty good, and the navigation for the site is pretty smooth as well. However, the customers haven't even been adding to their cart lately. I just started running ads for the business, and this increased the traffic, but there is still no activity happening besides browsing. The website is HannahChildsLifestyle.com. If anybody can offer any information regarding this problem, it would be greatly appreciated.

Thank you in advance!

David McCommons

[dmccommons1]

I'm looking for deeper details than what you gave. I do understand that it's the holidays, but to have no add to carts at all says something that goes beyond conferring to the holidays. I've gotten some great advice, but to share what I'm looking for, one person explained how the CTA on the product pages has an inactive and active state. This can be a bit confusing for customers who are looking to add to cart. I'm looking for information like that. 

[styloclothing60]

Equestrian Clothing is a one-stop Factory for the established brand, medium-sized brand, or independent fashion design and design entrepreneur. We provide services in sourcing, product development and design, and manufacturing. For sourcing, we help you find textiles and raw materials, including those specific to equestrian clothing. For product development, we provide pattern making, labels, packaging, cut and sew, and samples. In manufacturing, we can handle all things garment related, from cut to sew to logistics.