I have tried using your method but it did not work.
I have bought the domain through Shopify and added v=spf1 include:shops.shopify.com ~all to TXT value in DNS settings but still I see via shopify.com in the mail sent to the customers.
Do I need to wait for 24 hours to get it reflected ?
'via shopifyemail.com' will be removed automatically after 24 hours, provided you have authenticated your 'custom domain based' sender email address correctly by entering the required CNAME and MX Records in your DNS Settings.
I hope the above is useful to you.
GemPages Support Team
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