I've spent $1038.28 on Facebook Ads, still no sales

[northwester]

Hi everyone, I have a shopify store selling a dropshipping product from China.

I've had over a thousand clicks to my store but I still have no sales. I've spent over $1000 on Facebook ads.

Gabriel St Germain, who has a popular Facebook Ads YouTube channel, said I need at least to spend $2000 on testing different ad sets. In his opinion, $1000 is not enough.

I've been creating 20 new adsets a day so far. My daily budget is $20/day per adset. I use automated rules for Facebook Ads. All of my ad sets have shut off because my 50% breakeven price had been reached and there were no add to carts (ATC). 

What should I do? Should I keep spending money on creating new ad sets? Or should I focus on retargeting my website visitors? Gabriel St Germain said 40% of his ad budget goes to retargeting.

Is it possible that my product isn't great? I did my research. It's trending up on Google Trends and the AliExpress orders have been increasing.

To start a retargeting campaign, I'm going to create a new campaign with the reach objective (instead of the conversion objective). I'm going to target the custom audience that I created for website visitors to my store. 

I'm going to spend $5/day to show the ad to each person who visited my store. They will see this ad once a day in their news feed. Why $5/day? PPC Coach recommended this amount to start.

The ad will feature a 50% off sale image.

Can you please help?

Thank you

[TheRealMan1]

Can i see your ads.

Also share you store url

[PrometheusWares]

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@TheRealMan1 wrote:

Can i see your ads.

Also share you store url

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Hi this is my store https://promethues.org/?_ab=0&_fd=0&_sc=1 could I get an honest review please 

[PageFly-Victor]

Hi @northwester 

It's PageFly - Page Builder App here, I hope you are doing well today!

Regarding the issue with your ads, my suggestion would be focusing on retargeting website visitors. While it's true that investing more money on testing ad sets can bring more insight about the market, it's not necessary if you want to control limited budget on Facebook ads. By retargeting website visitors, you can find the group of potential customers that are willing to buy your products, rather than investing on the cold leads group - although it will be quite costly at the first few weeks, which I think you've already been aware of.

From my opinion, $20/day per ad set for 20 ad sets per day is quite huge amount to test the market. You can keep creating new ad sets, but at lower rate, for example 5-6 ad sets per day, and $5/day is a fair price as well. The ad sets will test the insight taken from your retargeting campaign. 

Aside from this, as your product is on trend, so you may take this question into account: Is Facebook the best environment for your product? Now it's true that Facebook is a wide social media, but it's not an all-for-one option for every niche. For example, clothing, electronics and home decoration can be hot topics on Facebook, but industrial products, or B2B service can be a hard deal. Also, by defining the countries of your visitors and customers, you will know which social platform you should invest on. For instance, Facebook can be marvelous for India market, but Twitter will work best for US and Japan.

Hopefully my answer can be somewhat useful for you. Have a nice day ahead!

[Preethy]

Hello @northwester , are your ads generating visits to your website? In that case, yes, retargeting may be a good idea. You could also try a product recommendation that will help to convert the traffic that does land on your website, with personalized suggestions. Simple ribbons like Trending, Bestsellers and ‘You may also like’ can encourage conversion. Try https://apps.shopify.com/argoid

[flareAI]

Hello @northwester,

Gina here from flareAI.

Can you share your store URL?

I advise you to spend a large amount on ads only once you get better sales. Acquiring customers on Google Search is always Free.

Check the below-listed points which can cause low reach to your ad campaigns.

1. Low ad optimization score
The optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Optimize the ad by saving time and money with automated bidding, be sure to include your core products as keywords, use negative keywords which let you filter out clicks that are less valuable to you, and use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries while using exact match or phrase match gives you more precise targeting.
2. Audience is too small
Google Search Network must have a minimum of 1,000 active visitors
3. Not using a landing page that drives sales
Your ad should bring people directly to a page where they can buy the specific product you're advertising.
4. Overlapping audiences can lead to poor delivery of your ad sets
Audience overlap is marketing to the same audience with different ad sets. The larger the overlap, the worse your campaigns will perform. Don't waste your time and money paying for multiple ad sets that fight for the same audience's attention.
5. Low ad relevance score
Google considers a low CTR to be <1.5%. Ensure that you have at least 3 extended text ads in every ad group. You can increase the ad relevance score by creating specific ad groups, selecting keywords carefully, including keywords in your ad text, keeping ads simple yet compelling, and sending traffic to a relevant post-click landing page
6. Your Click-Through Rate is Too Low
One of the most common causes for ads to fail to spend their full budget is a low CTR. With Google Ads, you're generally going to be focusing on pay-per-action ads, rather than pay-per-impression ads. This means you're only charged when someone actually clicks on your ad.

Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. flareAI works every day for you, tapping into the world's largest free sales channels. flareAI helps you to get your products found on Google, the world's largest eCommerce sales channel.

Hope this was helpful.

Gina
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