As per our research and based on feedback from our development experts, the issue reported by Bing regarding identical titles and meta descriptions is commonly caused by how product variants—such as different sizes, colors, or styles—are handled on eCommerce websites. In many cases, each variant generates a separate URL but shares the same meta title and description, leading to duplicate content signals for search engines.
To address this effectively, SEO expertise is required. The problem falls under technical SEO, and resolving it involves both development changes and search engine optimization best practices. Here’s what we recommend:
1. Consult with Your SEO Expert
An SEO professional can conduct a thorough audit of your product structure and ensure that all technical SEO elements are optimized. This includes handling canonical tags, metadata, and structured data correctly.
2. Implement Canonical Tags
Add canonical tags to all variant URLs pointing to the main product page. This tells search engines which version of the page should be treated as the original and helps consolidate SEO value.
3. Use Unique Meta Titles and Descriptions
Where possible, generate dynamic meta titles and descriptions for each product variant, including differentiators like color or size. This reduces the risk of duplicate content warnings in Bing and other search engines.
4. Leverage Structured Data (Schema Markup)
Implement product schema with detailed variant information. This helps Bing and other search engines understand the context of each product and its variations, improving how they're indexed and displayed.
5. Configure URL Parameters in Bing Webmaster Tools
Use Bing’s parameter handling tools to guide how it should interpret and crawl variant URLs. This can significantly reduce unnecessary duplication in their index.
6. Consider Consolidating Product Variants
If your platform allows, present all product variants on a single URL, using dropdown selectors for options. This approach minimizes duplicate pages and provides a cleaner user and SEO experience.
By combining technical adjustments with SEO strategy, you can significantly reduce duplicate content issues and improve how your site is indexed by Bing and other search engines. Regular collaboration between your developers and SEO experts is key to maintaining strong search visibility.
