Improve my Shopify site conversion rates

[Timymoshe]

Hi Everyone,

I'm getting a significant amount of traffic from Google and Social Ads. But My conversion rate is lying around 0.8% means I have to get 150 visitors to create one paying customer. What are the things that I can do about this? I have done a couple of redesign attempts during the last few months (Some of the Big agencies involved)

Best,

Timy.

[Apurva06]

Hi Timy,  I don't see a website link on your post, so I will share some tips that have worked for the small-to-mid-sized brands I've worked with.

1. Please ensure that you have a clear buying journey without any obstacles. This means that a person should be able to understand the product, explore other products, add a product to cart, and buy it with their preferred payment method. 
2. 80% of the visitors that come to your product page ONLY interact with the images. So that's where you should put 80% of your effort. Invest in good photography and well-edited infographics of your products.
3. Understand your customers' buying behavior. Are they buying just 1 product? Will they prefer to buy 2-3 products together (it depends a lot on what you sell too). Whatever that insight is, make it easier for your customers to buy that way. Offer bundle pricing and offer discounts accordingly. 
4. Make sure you're not trying to change any behaviors. Are your customers used to free shipping at a certain time / returns / exchanges? Offer what your peers in the industry offer.

I'll be happy to add some specific inputs once you share your website link. Hope this helps!

Apurva,

Founder, ConvertWise

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ConvertWise - Improve AOV by adding AI upsells inside the cart

[CartpinionStaff]

Have you noticed any patterns? Are visitors leaving items in your cart? Do you have any intent / exit pop ups or re-capture activities in place?

There are a few things you can do:

• Look into your acquisition - are you acquiring the right customers? Is the intent aligned?  Are your keywords aligned?
• Look into on-page conversion. What's the user experience like? Are users bouncing off your page as soon as they enter? You may have 150 visitors per conversion but how many are actively engaged?
• Explore apps! Not sure if you're using the app store but there are great tools to help with conversions. I'll list a few of my favourites:

1. Cartpinion -  A super easy to use app that helps boost conversions and reduce abandons by helping customers share their cart and get friend feedback
2. Klaviyo - Definitely one of the leaders when it comes email marketing. If you're not leveraging top of funnel tactics / email / sms - you can start here
3. Hulk Product Reviews - Social proof is the way to go. If you're able to import reviews or showcase product reviews, this will be a credibility builder.

Otherwise, check out more apps on the Shopify app store. You can type in the right keywords and get apps that suit your problem.

Good luck!

[Peter_Datma]

Hello Timymoshe,

As two other forum contributors commented before me, its very important to have a detailed view also on how your products performing in your store, which products are getting the page views, which are generating add to carts, transactions/conversions. If you have only the "big picture" (store level conversion rate based on sessions) is not enough to be able to identify and improve possible issues with you commercial/product offering. 

This is where apps like Datma can become handy, because Shopify does not offer this kind of granularity in their reporting data. Take a look at: https://demo.datma.io/shopify/reporting/metrics/1416 (no login/registration required)  - this is a product level report that includes, views, add to carts, conversions and of course there are a lot of other columns available. We combine data from our own web tracker with Shopify database in order to give the best possible insight into whats going on in your web store.

In case you would like to test it out on your own stores' data, there is a generous 30 day free trial.

Best.

Peter @ Datma