Incorrect Variant Price Displayed on Google Shopping/Merchant Centre

harryb123
Tourist
4 0 3

I have a few items on google merchant center which seem to be displaying an incorrect price on google shopping ads.

 

It seems to apply the price of the first/lowest variant to all variant sizes.

 

Example product from my website:

https://aboutmeorganics.com.au/products/natures-shield-organic-castor-oil?variant=44829911056548

 

All variants on here are displaying as $12.95 on the shopping ad leading to some customers being annoyed and saying it's misleading.

 

The URL's in merchant centre for the 200mL and 500mL are as follows:

 

200mL - https://aboutmeorganics.com.au/products/natures-shield-organic-castor-oil?variant=44829910859940&cur...

 

500mL - https://aboutmeorganics.com.au/products/natures-shield-organic-castor-oil?variant=44829911056548&cur...

Reply 1 (1)

EmmanuelFlossie
Shopify Partner
2906 216 696

In this case, you need to updated your structured data and opengraph data. To ensure when a variant link is used, the specific price only shows.

 

For example this code will do the trick for structured data:

 

<!-- Copyright FeedArmy 2023 Version 3.21 -->
<!-- FeedArmy tutorial found at https://feedarmy.com/kb/shopify-microdata-for-google-shopping/ -->

<!-- CODE SETTINGS START -->
<!-- CODE SETTINGS START -->

<!-- ALPHA2 CODE Please add your alpha2 code, you can find it here: https://help.shopify.com/en/api/custom-storefronts/storefront-api/reference/enum/countrycode -->
{%- assign fa_product_id_alpha2_code = 'US' -%}

<!-- PRODUCT IDset your product id values are default, product_id, parent_id, sku-->
{%- assign fa_product_id = 'default' -%}

<!-- RETURNS How long is your returns policy in days? -->
{%- assign fa_return_days = 28 -%}

<!-- SHIPPING How much do customer need to spend for free returns, assign your currency? -->
{% if cart.currency.iso_code == 'USD' %}
    {%- assign fa_shipping_currency = "USD" -%}
    {% if fa_product_price >= "75" %}
        {%- assign fa_shipping_price = 0.00 -%}
    {%- else -%}
        {%- assign fa_shipping_price = 4.50 -%}
    {%- endif -%}
{%- endif -%}
{%- assign fa_shipping_handling_time_min = 0 -%}
{%- assign fa_shipping_handling_time_max = 1 -%}
{%- assign fa_shipping_shipping_time_min = 2 -%}
{%- assign fa_shipping_shipping_time_max = 5 -%}

<!-- Disable / Enable shipping or returns true for enabled, false for disabled-->
{%- assign fa_returns = 'true' -%}
{%- assign fa_shipping = 'true' -%}

<!-- CODE SETTINGS END -->
<!-- CODE SETTINGS END -->

<!-- ==================================== -->
<!-- DO NOT EDIT ANYTHING BELOW THIS LINE -->

{%- if template contains 'product' -%}

{%- assign fa_current_variant = product.selected_or_first_available_variant -%}

{%- if fa_product_id == 'default' -%}
{%- capture fa_product_id_value -%}shopify_{{ fa_product_id_alpha2_code }}_{{ product.id }}_{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'product_id' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'parent_id' -%}
{%- capture fa_product_id_value -%}{{product.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'sku' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.sku | escape }}{%- endcapture -%}
{%- endif -%}

{%- if cart.currency.iso_code == 'GBP' or cart.currency.iso_code == 'USD' or cart.currency.iso_code == 'JPY' or cart.currency.iso_code == 'AUD' or cart.currency.iso_code == 'AED' or cart.currency.iso_code == 'CAD' or cart.currency.iso_code == 'BWP' or cart.currency.iso_code == 'BND' or cart.currency.iso_code == 'DOP' or cart.currency.iso_code == 'GTQ' or cart.currency.iso_code == 'HKD' or cart.currency.iso_code == 'INR' or cart.currency.iso_code == 'ILS' or cart.currency.iso_code == 'YEN' or cart.currency.iso_code == 'KES' or cart.currency.iso_code == 'KOR' or cart.currency.iso_code == 'LBP' or cart.currency.iso_code == 'MYR' or cart.currency.iso_code == 'MXN' or cart.currency.iso_code == 'NPR' or cart.currency.iso_code == 'NZD' or cart.currency.iso_code == 'NIO' or cart.currency.iso_code == 'NGN' or cart.currency.iso_code == 'PKR' or cart.currency.iso_code == 'CNY' or cart.currency.iso_code == 'PHP' or cart.currency.iso_code == 'SGD' or cart.currency.iso_code == 'LKR' or cart.currency.iso_code == 'CHF' or cart.currency.iso_code == 'TWD' or cart.currency.iso_code == 'TSH' or cart.currency.iso_code == 'THB' or cart.currency.iso_code == 'UGX' or cart.currency.iso_code == 'KWD' or cart.currency.iso_code == 'CLP' or cart.currency.iso_code == 'BHD' -%}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:',' -%}
{%- else -%}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:'.' | replace: ',', '.' -%}
{%- endif -%}

<script type="application/ld+json" data-creator_name="FeedArmy">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "@id": {{ canonical_url | json }},
  "name": "{{ product.title | strip_html | escape }}",
  "url": "{{ shop.url }}{{ product.url }}",
  "sku": "{{fa_product_id_value}}",
  {%- if product.variants.first.barcode.size >= 12 and product.variants.first.barcode.size <= 14 -%}
  "gtin": {{ product.variants.first.barcode }},
  {%- endif -%}
  "productID": "{{ product.id }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor | escape }}"
  },
  "description": {{ product.description | strip_html | json }},
  "image": "https:{{ product.featured_image.src | img_url: '1500x1500' }}",
  {%- if product.variants -%}
    "offers":
      {
        "@type" : "Offer",
        {%- if fa_returns == 'true' -%}
        "hasMerchantReturnPolicy": {
          "@type": "MerchantReturnPolicy",
          "applicableCountry": "{{ fa_product_id_alpha2_code }}",
          "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
          "merchantReturnDays": {{ fa_return_days }},
          "returnMethod": "https://schema.org/ReturnByMail",
          "returnFees": "https://schema.org/FreeReturn"
        },
        {%- endif -%}
        {%- if fa_shipping == 'true' -%}
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          {% if fa_shipping_price %}
          "shippingRate": {
              "@type": "MonetaryAmount",
              "value": {{ fa_shipping_price }},
              "currency": "{{ fa_shipping_currency }}"
          },
          "weight":{
              "@type": "QuantitativeValue",
              "value" : "{{ product.variants.first.weight | weight_with_unit }}"
          },
          {%- endif -%}
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "{{ fa_product_id_alpha2_code }}"
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": {{fa_shipping_handling_time_min}},
              "maxValue": {{fa_shipping_handling_time_max}},
              "unitCode": "DAY"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": {{fa_shipping_shipping_time_min}},
              "maxValue": {{fa_shipping_shipping_time_max}},
              "unitCode": "DAY"
            }
          }
        },
        {%- endif -%}
        "priceCurrency": "{{ cart.currency.iso_code }}",
        "price": "{{ fa_product_price }}",
        "itemCondition" : "http://schema.org/NewCondition",
        "availability" : "http://schema.org/{% if fa_current_variant.available %}InStock{% else %}OutOfStock{% endif %}",
        "url" : "{{ shop.url }}{{ fa_current_variant.url }}",
            {%- if fa_current_variant.image -%}
              {%- assign variant_image_size = fa_current_variant.image.width | append: 'x' -%}
              "image": "https:{{ fa_current_variant.image.src | img_url: variant_image_size }}",
            {%- else -%}
              "image": "https:{{ product.featured_image.src | img_url: '1500x1500' }}",
            {%- endif -%}
            {%- if fa_current_variant.title != 'Default Title' -%}
              "name" : "{{ product.title | strip_html | escape }} - {{ fa_current_variant.title | escape }}",
            {%- else -%}
              "name" : "{{ product.title | strip_html | escape }}",
            {%- endif -%}
            {%- if fa_current_variant.barcode.size >= 12 and fa_current_variant.barcode.size <= 14 -%}
              "gtin": {{ product.variants.first.barcode }},
            {%- endif -%}
			        "sku": "{{fa_product_id_value}}",
            {%- if product.description != blank -%}
            "description" : {{ product.description | strip_html | json }},
            {%- endif -%}
          "priceValidUntil": "{{ 'now' | date: '%s' | plus: 31536000 | date: '%Y-%m-%d' | uri_encode | replace:'+','%20' }}"
      }
    {%- if product.variants.size > 1 -%},
      "additionalProperty": [{
        "@type": "PropertyValue",
        "propertyID": "item_group_id",
        "value": "{{ product.id }}"
      }]
      {%- endif -%}
    {%- if product.metafields.spr.reviews -%}
    {%- assign fa_rating = product.metafields.spr.reviews | split: '"reviewCount": "' | last | split: '"' | first | plus: 0 -%}
    {%- if fa_rating > 0 -%}
    ,"aggregateRating": {
     "@type": "AggregateRating",
     "ratingValue": {{ product.metafields.spr.reviews | split: '"ratingValue": "' | last | split: '"' | first | plus: 0 }},
     "ratingCount": {{ product.metafields.spr.reviews | split: '"reviewCount": "' | last | split: '"' | first | plus: 0 }}
    }
    {%- endif -%}
    {%- endif -%}
  {%- endif -%}
}
</script>
{%- endif -%}
<!-- Copyright FeedArmy 2023 Version 3.21 -->

 

You still need to change the metafields for opengraph, simply open the snippet code, and edit it, so the variants are shown.

 

{% if template.name == 'product' %}
	{%- assign fa_current_variant = product.selected_or_first_available_variant -%}
	{%- if cart.currency.iso_code == 'GBP' or cart.currency.iso_code == 'USD' or cart.currency.iso_code == 'JPY' or cart.currency.iso_code == 'AUD' or cart.currency.iso_code == 'AED' or cart.currency.iso_code == 'CAD' or cart.currency.iso_code == 'BWP' or cart.currency.iso_code == 'BND' or cart.currency.iso_code == 'DOP' or cart.currency.iso_code == 'GTQ' or cart.currency.iso_code == 'HKD' or cart.currency.iso_code == 'INR' or cart.currency.iso_code == 'ILS' or cart.currency.iso_code == 'YEN' or cart.currency.iso_code == 'KES' or cart.currency.iso_code == 'KOR' or cart.currency.iso_code == 'LBP' or cart.currency.iso_code == 'MYR' or cart.currency.iso_code == 'MXN' or cart.currency.iso_code == 'NPR' or cart.currency.iso_code == 'NZD' or cart.currency.iso_code == 'NIO' or cart.currency.iso_code == 'NGN' or cart.currency.iso_code == 'PKR' or cart.currency.iso_code == 'CNY' or cart.currency.iso_code == 'PHP' or cart.currency.iso_code == 'SGD' or cart.currency.iso_code == 'LKR' or cart.currency.iso_code == 'CHF' or cart.currency.iso_code == 'TWD' or cart.currency.iso_code == 'TSH' or cart.currency.iso_code == 'THB' or cart.currency.iso_code == 'UGX' or cart.currency.iso_code == 'KWD' or cart.currency.iso_code == 'CLP' or cart.currency.iso_code == 'BHD' -%}
    {%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:',' -%}
    {%- else -%}
    {%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:'.' | replace: ',', '.' -%}
    {%- endif -%}
    <meta property="og:price:amount" content="{{ fa_product_price }}">
    <meta property="og:price:currency" content="{{ cart.currency.iso_code }}">
    <meta property="og:availability" content="{% if fa_current_variant.available %}instock{% else %}outofstock{% endif %}">
{% endif %}
Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.