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Influencer Marketing

Dogify
Tourist
16 0 2

Hi there. What are your thoughts on influencer marketing? Has it worked for you? If you recommend, can you recommend a flu search engine?

Accepted Solution (1)

Ashwin1988
Tourist
4 1 0

This is an accepted solution.

Influencer marketing is good. It plays a good role for awareness. You can reach out to new audiences. The engagement wont be that great in the beginning.

First one needs to start performance marketing and later influencer marketing. You get the best results when you run both, otherwise it is difficult to run things differently.

The main challenge you face is to select the influencer. Do not go by the follower count of the influencer, always go by engagement. In the engagement too, you need to check the relevant comments to get the best influencer.

The deal and pricing is also important in these cases. It is better to go with a giveaway program to get the best out of them. Some places for influencer marketing are 

  1. https://home.woomio.com/
  2. https://thesocialcat.com/
  3. https://www.traackr.com/

Even after these platforms careful evaluation is required.

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Replies 3 (3)

R0ver
Visitor
1 0 0
What’s the cost to return ratio like in most influencers?

Ashwin1988
Tourist
4 1 0

This is an accepted solution.

Influencer marketing is good. It plays a good role for awareness. You can reach out to new audiences. The engagement wont be that great in the beginning.

First one needs to start performance marketing and later influencer marketing. You get the best results when you run both, otherwise it is difficult to run things differently.

The main challenge you face is to select the influencer. Do not go by the follower count of the influencer, always go by engagement. In the engagement too, you need to check the relevant comments to get the best influencer.

The deal and pricing is also important in these cases. It is better to go with a giveaway program to get the best out of them. Some places for influencer marketing are 

  1. https://home.woomio.com/
  2. https://thesocialcat.com/
  3. https://www.traackr.com/

Even after these platforms careful evaluation is required.

running-blog
Tourist
3 1 0

Its definitely a good strategy to be added to the marketing mix. Influencers can drive awareness and some also drive really good sales. But you only can find out who is just driving views and attention and who is actually pushing sales by testing the influencers. There are plenty tools to check the influencers like https://www.influence.io/ because some of the Influencers have many followers of an country or gender which may be irrelevant for your product. Also you will find a lot of "hot lists" for all sorts of Influencers online, but always keep in mind, that these lists are mainly ranked by popularity and individual preferenced, but not by "marketing performance" of these accounts. Good luck with your efforts, Daniel

Running Blogger from Berlin