Integrating Shopify into existing (custom) email marketing platform

[WaPoJason]

Sorry for the novice question. New to Shopify. Can we integrate Shopify into our existing email marketing platform? 

[PageFly-Theodor]

Hi @WaPoJason ,
This is Theodore from PageFly - Shopify Page Builder App.

You can definitely integrate Shopify with your existing email marketing platform! 

Shopify Apps: The Shopify App Store offers various email marketing apps (e.g., Klaviyo, Mailchimp) that seamlessly connect with your store. These apps sync customer data, enable targeted campaigns, and help design professional emails.

Best regards,
Theodore | PageFly

[WaPoJason]

do you have any links to resources for integrating with our platform? Our platform is built in-house... so it's not a common one like klavio and mailchimp, etc... thanks