All things Shopify and commerce
So I'm aware that you can build a custom storefront and connect it to the Shopify backend, but can you do the opposite and connect a Shopify storefront to a pre-existing built-from-scratch backend?
For example, if you have a highly functional website with custom variable products and complex pricing formulas, how difficult would it be to integrate that with a Shopify storefront so that marketing teams could be more hands-on with design, layout, navigation, and content?
Or is it better to start over and use Shopify's backend, even if the homebuilt backend is functional with a high level of complexity for custom products and elaborate production system?
Thanks for any insights!
Shopify and our financial partners regularly review and update verification requiremen...
By Jacqui Mar 14, 2025Unlock the potential of marketing on your business growth with Shopify Academy's late...
By Shopify Mar 12, 2025Learn how to increase conversion rates in every stage of the customer journey by enroll...
By Shopify Mar 5, 2025