Internal linking for products

New Member
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Hello everyone, hope you guys are doing well. 


I have a question related to Shopify SEO Internal Linking please help me out.


I have a store with 3000+ products and I want to do their internal linking. 

my first confusion is: Should I do internal linking from every product page to its collection page or should it be my collection page linking to my every product page. Which one should be my source page?

The second question is: is there any way to do the internal linking for a specific brand in bulk?