Is adding the Google sales channel a beneficial move for my online store?

[ghartzog]

I am in the process of adding the google sales channel to my shopify account - i feel like this is something that would be beneficial to my store and to the visibility of my products offered - but skeptical about moving forward - if it is the right decision - it is asking me to transfer my domain name and it can't be undone - i feel like it is a move i can't get back out of - or they ( someone ) will have access to my account that does not need it ?? help

[Mac]

Hi, @ghartzog!

Thanks for reaching out in our Community forums and for sharing your concern, I’d be happy to help.

I definitely understand your concern regarding connecting your shop to another platform. Through my experience, many merchants have used the Google Sales channel to grow their sales and promote their brand without any issues. These verification steps are done in order to prove that you have authorized ownership of the website and it's stated in Google's documentation that verification doesn’t give Google any elevated access to your website. 

Essentially, a Google Merchant Center account needs to be associated with a verified domain. Your Shopify store's domain is claimed automatically, unless it's associated with a different account. If your domain is already claimed, then you need to transfer the domain to attach it to your account. More on this can be found on our Set Up Guide as well.  

If you have any other questions, feel free to follow up and let me know! Additionally, I'm always looking to help out merchants with ideas or feedback related to their stores. Do you have any other marketing campaigns to drive traffic?