Is it possible to link to external products on Shopify?

12 0 4

We have 150+ products that we sell on our site and ship from our location.  There are another handful of products that we are a distributor for and they can only be purchased through the main company's website (through our personalized url).  I want to add these products to our product list, but instead of an add to cart or buy now button, I want a button that directs the user to the other website. I know this is possible in Bigcommerce and Wordpress without an app.  Is it possible in Shopify?

Replies 3 (3)

Shopify Partner
3084 604 861

Hello @DeeLT ,


Yes possible here too without an app.
But need customization means you need a developer to customize the code so it will work as you need.

btw if you are good with code then please follow:
1) Create a metafield for product/variant to add target URL.
2) Customize the PDP template. Check if the product metafield has a valid target URL or not. 
If found, change the atc with custom else leave default as it is. 


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Shopify Partner
323 47 75

Hey @DeeLT ,

Yes, it is possible to achieve this functionality in Shopify without using an app, but it requires customizing your theme's Liquid code. You'll want to modify the product template for the specific products that should link to the external website.



Azam Gill
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Shopify Partner
445 21 63

Hello @DeeLT,


Yes, it's possible to add this feature with a small amount of custom coding. An experienced developer can easily handle this task.

Please, let me know if you need any assistance.


Best regards,

Co-founder at Whidegroup, e-commerce development company from Ukraine
- 10+ years of experience with SMBs
- Deep expertise in custom development & optimization