Is it possible to use subfolders for different target groups in Shopify?

[LeanneM]

Hi, 
I am wanting to use subfolders for different target groups, e.g. /hunting for hunting customers, /travel for travel customers and /outdoor for outdoor customers. I would like each section to have different imagery, menu's etc - but I want to keep all 3 under the same website as they are the same brand and some people would be interested in different sections. 

This is something we have done successfully with WooCommerce, but is this possible with Shopify?