Members only pricing vs regular pricing

[Sofian_A]

We are a subscription based website that sells hair products to both paying members and non-members. Our members receive sale pricing on items(when logged in) while non-members do not receive sale pricing. In other words, we want to show regular prices on all products when the customer isn't logged in (next to the regular price, we would like to show the discounted price the customer would get access to if the become members and log in). And vice versa, when logged in, you would see the discounted price with the regular price crossed out(this to highligt how much money you save by being a member.

We are wondering if there are any available options for setting different customer levels in Shopify so that if logged in people would get the lower pricing while others (non-members) would not.

We need something that will not give an across the board discount but rather certain discounts on various and ever changing product lines/catagories.

[Vi-WizzCommerce · Accepted solution]

Hi @Sofian_A,

I found an app that can meet your need: Snap B2B Wholesale.

This app has a feature called Wholesale Pricing which allows custom price with multiple rules (e.g: require log in or customer tag). You can utilize this feature to customize price for members.

Snap B2B Wholesale is currently free, so let's give it a try. Hope this app can help to you!

[Sofian_A]

Thank you very much, it does indeed look like something that would work!

Will try it out and let you know. 

Thanks again 🙂

[mt686]

Hey there! This is definitely possible in Shopify, and there are a couple of approaches depending on whether you want a custom-built solution or something more plug-and-play. Here’s how you can handle it:

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Option 1: Custom Shopify Setup Using Liquid and Tags

You can set this up with Shopify's native tools and some Liquid customization:

1. Use Customer Tags for Membership Levels:

   • Tag members with something like "member" when they subscribe. You can do this manually or use an app to automate tagging.
   • In your product templates, you’ll use Liquid code to check if a customer is tagged as a "member."

2. Display Regular and Discounted Pricing:

   • Modify your product page to show both regular and discounted prices. For example:

{% if customer and customer.tags contains 'member' %}
  <span class="discounted-price">{{ product.price | money }}</span>
  <span class="regular-price crossed-out">{{ product.compare_at_price | money }}</span>
{% else %}
  <span class="regular-price">{{ product.price | money }}</span>
  <span class="member-price-notice">Join now for {{ product.compare_at_price | money }}!</span>
{% endif %}

• When logged in, customers with the "member" tag will see the discounted price, while others see the regular price and a prompt to join for a discount.

• Product-Specific Discounts:

  • For varying discounts, set up Compare At Prices on products. Use the lower price as the member price and the regular price as the non-member price.
  • Create collections or tags to group products with discounts so it’s easier to manage ever-changing discounts.

• Optional Automation with Apps:

  • Use apps like Auto Tags to automatically apply/remove the "member" tag when subscriptions are added or expire.

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Option 2: Use Latch for an Easier Setup

If coding and manual tagging aren’t your thing, you can achieve all this more easily with Latch:

• Dynamic Member Pricing: Create member only products. You can condition it based of tags and make certain products/prices only available to members.
• Seamless Member Management: Latch automatically restricts and applies pricing rules based on membership status, so there’s no need for manual tagging or custom code. It will handle tagging customers after purchases. It also locks the checkout for security.
• Built-In Upsells: Add a message near the pricing that encourages customers to subscribe, like “Save $X by joining today!” It includes a single bundle ATC button. They can also purchase the membership and the member priced products at the same time.

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Disclaimer: I’m the developer behind Latch, so let me know if you want help setting it up or have any questions! 😊

Latch could save you time while giving you a polished, reliable way to handle your member pricing. Regardless of what method you use, let me know if I can add any more context or help in any way!

[Sofian_A]

Thank you for your reply.

Another thing it will have to do is to be able to bill the account of a member. The subscription is not free. How would that work?

Also, what is the pricing model for Latch?