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Merchant centre shows misleading status and has put my listings down.

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Hello. I am desperate for guidance. I had a notification from google merchant that my account was on hold for my items being misleading. I checked all my displayed policies on my shopify store and updated everything on merchant ( to my knowledge it all seems ok) .  I have revised all products in my online store and also on merchant BUT after asking for a review, it all came back as misleading again. I dont know what to do!

I notice though, that the content API and Local inventory feed, they don't seem to be fully automated or matching. I noticed some warnings that prices did not match on feed and on website.

Can someone help me? I am wasting so much time and energy and going in circles. I need a good honest person's help! 


The prices that did not match, I had those items deleted. 


Lastly, would missing Gtin or Mpn be the potential cause for it too? 

Please help me. 

Reply 1 (1)
Shopify Partner
2718 197 656

I guess you are talking about misrepresentation.


Misrepresentation refers to trust related signals about your business.
For instance, inconsistencies may arise when the actual physical location of your business aligns differently from the information provided on your website, Google Merchant Center settings, public social media profiles, or other connected accounts. All these details must align and reflect the physical reality of your business.

Be clear about your business model and how you operate.

Operating your business in one geographic region while asserting that the corporate entity is based in a different jurisdiction.

Not providing an official business name and not having this matched accros the web.
The practice of setting up a virtual address or business in a location where your company does not operate is a typical example of misrepresentation.
Additionally, the overall quality of your website can be a form of misrepresentation. Therefore, it's essential to improve your website and populate it with original, high-quality content and not to copy-paste information from other websites.

Not including social links such as Facebook, Instagram, TikTok, etc.
Trust indicators such as your Google Business Profile, Better Business Bureau (BBB) accreditation, and genuine customer reviews are critical to fostering a sense of legitimacy and reliability.

Show certificates from offiical 3rd party sources, if you have any.
Neglecting to include essential policies such as shipping, returns, privacy in the footer of your website can lead to misrepresentation. Instead, ensure all necessary policies are articulated and accessible to users for transparency and compliance.

Another example of this could be advertising a discounted price for an item, even though the product has not been sold at its alleged original price in recent history.

Copying content from other websites, including details items such as "About Us" pages or policy statements, is regarded as misrepresentation. 

Not having an original authentic about us page.

Failure to maintain inventory or lack of knowledge regarding stock quantity levels.

Missing or limited contact method.

Do not have any placeholder text or images.

Do not have any redirects or broken links.

If you have published a blog post, make sure customers can read the article.

Any discrepancy on your website or in your Google Merchant Center account that deviates from absolute truthfulness can be perceived as misleading, which could potentially be the reason for suspension.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
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