Merchant Mastery Reviews

[SaraJane]

Has anyone taken a Shopify marketing course from Merchant Mastery?

What has your experience been?

[Scoy3]

Hello! Our company started working with Merchant Mastery in January 2024. As a former music teacher and middle school principal I was intrigued by an organization that wanted to teach me a new skill and foster my growth as a person in business. And, I had some concerns. Here is what they were and how I would answer my former self now that I have been part of this high quality learning community for over 6 months:

• What type of person is successful in this self-paced learning model?
  • Someone who is a nerd about their product(s)
  • Tenacious about improvement - willing to test, edit, review, and present your ideas
  • Humble enough to absorb differing opinions and new ideas
  • Willing to ask for help - often

• What happens when I don’t understand the content or application of the instruction?  This is where the real excellence of this learning model comes in. If I do not understand the instructional content I have multiple avenues in which I can seek clarity. I can post a question to the 1100 other students who are on the learning platform, I can request for one of the many marketing experts and coaches to review my work by giving timely video and/or written feedback, or I can be part of one of the many group coaching calls that occur multiple times per week which allow us to ask a specific question and learn from the questions of others.

• What happens if I try something new in an ad or on our website and it fails?  You seek help from your team of marketing experts - again, this group of professionals are available to help improve communication with your customer. They notice little things that we don’t like wording, banner placement, and the technical aspects of working in Shopify and Meta that will help clearly communicate your message. Experts are at your fingertips - part of your team and want you to win.

• Are we going to lose money if we aren’t good at this?  One of my big questions was how much are they going to require us to spend on Meta Ads and what if they bomb. I was happy to hear that, like everything else in the course, we are in control of our spending. We started running three ads, three weeks ago and have been jumping on calls and asking questions about the technical side of managing ads, how to know when to turn off an ad, when do we increase the ad spend, and what we should do next. We started with $60 a day and have been slowly increasing our spend and tweaking our ads based on the guidance from our coaches. So far, we have at least covered our ad spend everyday and, overall, our revenue is triple what we have spent on ads.  We have also learned when to dial back our spend and utilize our e-mail list to generate revenue.

Our company has found the learning community at Merchant Mastery to be extremely valuable. They have taught us new skills, supported us in our learning, celebrated our success, and rallied around us when we felt frustrated. We have learned who our customer is, how to get them to our store, and how to communicate the value of our products so they purchase not only the first time but for a lifetime. This has been great investment in our business!

[Apothecary12]

I have been with Merchant Mastery for just over a year now and it was the best thing I have ever done.  I have increased my sales by an average of 7x and I keep going from strength to strength.   The training is amazing and thorough, the support from the coaches is exceptional.  The coaching team have such a variety of specialities for each part of your ecommerce business.   The one thing I would say, is if you are going to do this, then commit. Put in the work, listen to the advice and feedback. Yes, some calls can take a while to get to you, but listening to where other businesses are stuck and the advice given to other people in the coaching calls, all adds to your own growth and being able to tackle a problem better when you have the same issue. The community is so supportive too. 

Having a successful business doesn't come from quick fixes but hard work, dedication and a drive to have a successful business and if you have that then this is for you!  It works!!    

[covetdance]

I am currently enrolled in the Merchant Mastery Elite program and have implemented all the recommended updates to my site, set up my email flows, and started running Meta ads using the Merchant Mastery strategies. The results were almost immediate, with the ads starting to convert right away—it felt almost magical!

The coaching provided by Merchant Mastery is invaluable. While the program requires a significant amount of your time and effort, it guides you through the process in a straightforward manner. Whenever I had questions, someone was always there to assist me. The community is also a treasure trove of information. Although you may need to be patient and listen to others' questions during coaching calls, I found it incredibly beneficial to learn from how others tackled their issues with Klaviyo and Shopify.

I highly recommend Merchant Mastery to Shopify owners who are passionate about their products and customers. I can't wait to see a substantial amount of growth in my business moving forward.

[kgpolicy]

Hi Sara, 

I've been enrolled in Merchant Mastery since October. I'm quite skeptical about many things, and its hard to surpass my expectations, but this program has!! The coaches are simply excellent; knowledgable, patient, and competitive in helping us merchants to win. First off you take a bunch of self paced courses to put everyone on the same baseline of knowledge: Offer and Strategy, Website/store optimization, Email Essentials and finally Advertising. I'm an experienced business person having founded and own several companies in tech, retail etc, but am a complete novice in ecommerce. Before MM I had 4 agencies doing all of this for me. Unhappy with the results, I fired them all and started with MM. I know look back and understand what a poor job these agencies were doing for me. I feel empowered that I can do all of these things myself now. With this knowledge as my company grows and I hire a team, I'll be well positioned to coach and drive the team to success. There are multiple calls to choose from daily. I visit 4-5 calls per week where coaches tackle members questions and challenges. I'm also in a pod 1x per week where I'm accountable to a group of 5 other business owners and the coach. Ecommerce takes time, but as of late my results are up 200-400% over where I started; I'm excited to continue with MM behind me!

[markT]

I started the MME program in May 2024 and it's a lot of work--mostly because the coaches ask that you dig deep into your inner soul to really define your space then speak to it.  My website prior to MME looks nothing like it does today.  I never had email integrated and I was not running ads.  Prior to MME I was getting 2-3 sales a week.  After re-designing my site, turning on my email flows and starting a campaign, my sales are now 2-4 a day!  And that's just the first 2 weeks of my ad campaign.  Now I have new problems like scaling my production.  My advice to anyone considering this program is you have to commit!  If you do, it will pay off generously.

[xojacqui]

Hi!

Our company, XO Jacqui, started working with Merchant Mastery in late February 2024. We were on the struggle bus and looking down a long road if we couldn’t turn it around. I needed help and a little bit of hand holding, smart straight forward advice and others in my situation to help. I was immediately sold on this program because of the different ways they bring knowledge and help right to your screen. Now just five months later we have turned around completely. 

I learned so much in such a short time and I do it solo:

• How to do email marketing. Like really do it! 
• How to run my Meta campaign and keep fine tuning. The learning doesn’t end. 
• How to optimize my shopify site for conversions with expert advice. 
• How to ask for help from the supportive, knowledgeable and smart coaches

I can post a question to the other students who are on the platform with me, I can ask one of the coaches to review my work in real time. I can watch a course on a specific topic I am struggling with. I can join any one of the daily group calls, learn from others in the same position and ask specific questions. The support is incredible. 

My sales are up 213% this month. It took me 3 months to take the classes, make the changes, and get on track. It was hard work but totally necessary and I was guided along the way. Can’t wait to meet the team in person so I can thank them for teaching me the tools needed, the mindset needed and the specific ways to grow in a smart way to improve and expand the company that we love. 

XO/Jacqui

[NeilA1]

I've been in the programme two years now. The skills I've learned are quite incredible - I'm actually teaching my teenage kids about tech (!?). The coaches are the best in the business and the best thing about it - help is always at hand. It's not a quick fix and you need to come armed with absolute tenacity, motivation and the ability to try a ton of different strategies until you find the one that resonates with the right ones for your product. The one thing I've probably learned is the fact you're always learning and the playing field is evolving on a daily basis. But I don't believe there's any better out there in terms of coaches, strategy and community. So in my experience it's a total winner.

[hellomellow]

Like you, we had come to the Shopify discussions to research Merchant Mastery. The overwhelmingly positive experiences we read about convinced us this was worth the gamble. 

Being in Merchant Mastery has been a game-changer for us. This is not a "learn how to run facebook ads for your ecommerce business program". This is a methodical retooling of your entire business so that facebook or other ad platform brings your perfect client to your storefront where they are compelled to purchase from you many times over.

You will work very hard before you are ready to run ads, but you will do it with direct help. When you do, you will get sales. In the first month of running ads, our revenue was up 260% from the previous year's month.

One of the biggest selling points for us for the program is the direct access to incredibly knowledgeable humans. While there are supporting videos to watch, it's not a video course. Everyone on the team is a true expert in their field and very patient.

We wholeheartedly recommend the program.

[valleystamp]

We are a papercrafting brick and mortar with e-commerce.  Our decision to join Merchant Mastery Elite this year is by far one of the best decisions we've ever made for our retail store.  Our sales and traffic had been down both in-store and online.  But we've worked our asses off the past few months and the results are clear.  July sales over June: Sales up 20%, Average order up 17%, Online Sessions up 39%, Conversation rate up 11%.  And we're just getting started.

[medtac305]

Anyone know the estimated cost of the program?

[MLindleyNovels]

I am a novelist and independent book publisher. I distribute my books through all major book retailers but more recently, have focused considerable effort on selling direct to my readers through my Shopify store. I enrolled in the Merchant Mastery Elite program in December '23, intent on improving my overall marketing and communications strategy, the look and functionality of my Shopify store, the effectiveness of my email flows and campaigns and very importantly, to continue to improve my Facebook and Instagram advertising.

I have been delighted with the Merchant Mastery programming, the quality of the training, the high levels of support from coaches, and the interactive networking with other members of the program. I've seen my monthly sales volume increase initially to 4x my previous run-rate and to 5x this past month, and I feel like we're just scratching the surface with the future potential of our business.

I will say that this program is no "Easy Button" for success.  To successfully leverage the MME training, programming and coaching requires considerable time and effort, but I'm extremely satisfied with the early return on my time and investment and see considerable future growth ahead.  I'm also continually encouraged by the other merchants in the program who are a year or more ahead of me and seeing incredible results in their businesses.

I would encourage everyone who is intent on taking their business to the next level and beyond to seriously look at the Merchant Mastery program.

Michael Lindley

[NicoleLondon]

Hey, I joined MME earlier this year for my small sleepwear business, it’s been eye opening and helped me immensely. I honestly didnt expect it be quite so much learning (and in all honesty dedication and work) but I would be lost without it. Even now 6 months later I can ask for feedback and still learn what lessons there are, and what to try next, ive hardly touched the surface of possibilities. I’ve learnt how to manage email marketing, how to make my website work, there is advice from coaches who have SO much experience (in ecommerce in general) and insight - i’m in my first year of business and this has been a lifeline. 100% recommend. It’s not a small investment but gives so much value. 

[Ann_Chikahisa]

I found Merchant Mastery from taking a 3 day mini course. What I learned in the 3 days was amazing so I decided to join the Merchant Mastery Ignite, their intro course. After a few days, I realized that this was what I had been looking for~ proven methods to grow and scale my shopify store. After 2 weeks, I wanted to learn more and joined the Merchant Mastery Elite program. It showed me how to create my key foundations from messaging to website design to emails and ads. 

I had been running ads for a while but never getting the desired ROAS or conversions that I had wanted. I just started running my ads on Aug 26 and after 2 weeks, I've had 13 sales with a ROAS of 8!! I've never had this happen ever with my ads!

Their trainings are awesome and each level builds on the next. The coaches and the community are supportive and helpful in getting results. If you want to grow your business with consistent online sales, then RUN don't walk to join the MM community. You won't regret it!!

[Comelen]

After 10 years in a very challenging business, I’ve had my fair share of mistakes, bad strategies, and costly partnerships with the wrong marketers and agencies. From empty promises to ineffective courses and even being forced to sign non-disclosure agreements in exchange for partial refunds—there have been so many missteps along the way. So, when I first spoke to Scott at Merchant Mastery, I was naturally skeptical, expecting another waste of time and money.

But Scott’s offer was clear and straightforward, and the way he presented his knowledge and how the course was structured gave me hope. I took the leap—and I’m so glad I did.

I only wish I had found Merchant Mastery from day one! The course not only provided invaluable insights, but it also helped me organize myself and revamp my past work. I took the time to study my ideal customer avatar carefully, redesigned my website to match what my clients were looking for, and implemented every suggestion from the coaches. With the expert guidance from Jenny and Simon, I set up ads—and, wow! We just had our two best months ever, despite having less inventory than previous years and focusing on just one product from our entire catalog.

We hit our first sales goal and saw fantastic results from the Facebook campaign. I can’t thank the coaches enough for their help in achieving this. Now, I’m ready to apply the same approach to our other products, increase inventory, and scale up. I know it works now!

Merchant Mastery has been my best investment yet. Working with other marketers who know less about marketing and my niche has always been a waste of time and money. I’m so glad I gave Merchant Mastery a chance and can’t wait to reach my next goal so I can continue to the next level.

Thank you, Merchant Mastery team!

[BlackSheep]

Hi there!

Our company, Black Sheep (White Light), has been with MME for just over 60 days, so we’re still fairly new. However, I can already say that I’ve learned a tremendous amount since joining—from building a website and setting up email flows to properly positioning products.

Initially, I was concerned that after going through the modules, I’d be left on my own to complete the tasks and would have to troubleshoot problems by sending emails and waiting for responses. But the experience has been much better than expected! MME offers constant support from coaches in various forms, including group calls, direct messages, and one-on-one sessions. You receive specific answers to your individual questions, which has been incredibly helpful.

I highly recommend this program. I can already see myself progressing confidently, rather than constantly guessing what to do next.

[RobyneYoung1216]

Working with Merchant Mastery has been a game-changer for us in a short period of time. We've seen significant improvements in sales, total orders, and website traffic. The team is always responsive, answering questions quickly and thoroughly, and their willingness to help is outstanding. I highly recommend Merchant Mastery to anyone looking to grow their business.

[Anita_Manfredon]

After 1 month exactly of doing FB Ads, my sales are up +300%, my number of orders up +329%. ROAS 1.6

Plus, got the best 5 star review ever. 

"Perfection !! Wish there were more colors

This thing is the most beautiful blue and so soft . And let me tell you this boutique .. the best!! This was my first purchase with Pippy and Lily and the service is great!! Fast processing and shipping and my item was beautifully wrapped . I’ll be back !!"

[JamieAakhus]

Hi! I am in Merchant Mastery and let me tell you--- IT IS SO WORTH IT!!!! I have been doing the course for about a month now, am finally on level 4 and just started running ads for a PRE ORDER xmas item (family matching pjs for xmas) and I am crushing it!!!! I am so so thankful to have found this program (got targeted by an ad) I have also been scammed before, so I researched the program and Scott- looked at Linkedin- and then once I did my intro call and I was given a few websites to look at- (one was a canadian small shop that does baby/kids apparel) I reached out to her to see her experience- and she told me it was a lot of hard work but it was totally worth it and she went from like 53k in sales and was already well over 100k for this year without even reaching Q4 which they say is the best month for us sellers- so I signed up- and have zero regrets- 

Okay for some reason it won't take my screenshot image- my conversion rate is now at a 2.87% (this is based on past 7 days since I started running my ads with MME), my AOV is now at $116.90

If you needed a sign to join- this is it.... I am telling all my small shop friends that I know of to join! It is an investment for sure (I am doing the monthly payment plan) but the value is so worth it- you can tell Brandon I told you to do the interview call with him (mention my name for a discount- Jamie Aakhus) and you will save money on the program.

also here is my website if you want to check it out- 1,000 times better than I had before! tuckncharco.com