It looks like I'm not the only one seeking to merge duplicate customers. It seems this has been requested for years now with Shopify claiming it's too complicated. I used Square for years before moving to Shopify and while there aren't too many things I miss about Square the ability to merge customers is one of them. If it's not too complicated for Square to do it then how is it too complicated for Shopify which is certainly a more powerful platform/POS than Square?
Hey, @CVT. I can understand your point of view and why you're feeling frustrated. Allow me to offer a glimpse into what happens after each merchant expresses a need for a new feature or functionality; Hopefully it helps to ease your frustrations.
Shopify receives a very large amount of feature requests on a daily basis, and every single one of them is submitted to our developers. Each request is categorized, and continuous updates are provided to the development teams notifying them of new and relevant feedback within their product specialty. Meanwhile, an investigation into the context of each category and it’s specific requests occurs. Plans are created to understand what needs to be built or improved, why it should be done, and how to go about doing it.
As you can imagine, each step of the process takes a lot of time, planning, testing, people, resources, etc. before it is completed and released. So, although it may appear as though the priority of platform improvements is not optimal, it doesn’t mean that solutions to other requests are not already in the process of being developed.
Our amazing development teams are doing everything they can to help improve the Shopify experience for as many merchants as they can, as quickly as they can. So, thanks for your patience and understanding. We truly appreciate it.
This feature is badly needed in a retail environment as well. If a customer uses a different payment method not already on file, or the wrong name is selected by an employee when adding a customer, it screws the whole thing up. I use a loyalty app as well and this can be really confusing.
Thanks for contributing to this thread, and for specifying how it is affecting your business, @Chris_Malone. It's very important to know this type of information, and I’ve included it in my feedback submission to our developers. All the best!
I agree with all of the above sentiments and also need this very badly! I was a significant Shopify shareholder, but started selling due to some poor decision-making about how to allocate development resources. Someone previously said it well that they're spending resources instead on selling internationally. That may make more money for Shopify in the short-term, but in the longer-term, better "retail operating systems" will be developed having these very basic features that retail businesses need and long-time Shopify users will end up switching. Could be the downfall of Shopify in the future, but time will tell!
The rewards program we're about to launch is going to struggle due to this. I also have no faith I'll be able to calculate CLTV any time soon. These are all things Shopify will talk about in their blog about how to do it at a high level, but when the rubber meets the road, Shopify holds merchants back from truly realizing these things. Those international merchants that are being onboarded now will eventually realize this too.
I hope you will all excuse me for shamelessly plugging my own work here, but I've been working on an app to address this issue of duplicate customer accounts.
It's been published in the Shopify App Store recently.
It doesn't allow you to actually merge accounts but rather link them together. You then get a single overview page with all information of the linked accounts. Including a list of all orders.
It's still an early version and I'm still working on new features, like the option to display a full list of orders from all linked accounts on the customer's order history page in the storefront.
I'd love for you all to give it a try and let me know what you think. I could really use input on making it as useful as possible, so I'm open to feature requests.
Hi, @Paul_vd_Dool. Thanks a lot for sharing your app here. It looks like it’s a really great alternative to merging customer accounts, as we have been discussing within this thread. Even better that it’s free!
Thank you @Helen.
I do have to note that it is free for now.
There are costs on my side, like hosting and those costs increase with an increasing amounts of users using the app. I wanted to get the app to the public as soon as possible and haven't dealt with adding billing yet, but I won't be able to ignore it much longer.
Thank you. My answers are similar to what everyone else on the thread seems to be saying:
In response to your questions:
Thanks for your input, @Francisco_MW. I have passed your specific feedback along to our developers now too.
Absolutely I cannot tell how many customers we gain because we get about 10% of our customers duplicated, so it shows totally false customer acquisition growth and the data is useless.
Yes this is a major issue. Customers will get a new email address, or autofill an old one, and then permanently they are now two people. This means I can't tell how long they've been a customer, organize loyalty rewards, or see the total lifetime value of my customers because they are divided into two, or sometimes 3 or more accounts. This could be so easily fixed if we could merge them like square and salesforce both allow you to do. All we need to do is search their name and merge the fields and order history together, it's not rocket science.
Yes again, same problem as above. Email is the #1 issue at hand here.
Hi, @Traybarber. Thanks for reaching out. At this time, I don't have any updates to share in regards to this. Please continue to regularly checking the Shopify Changelog; this will be the best place to find notification of it and/or any other platform updates. Thanks!