Meta is pulling Shopify Product Categories not Collections

[thisisbeauty]

Hello!

Meta Business Suite (and in turn Instagram) is pulling the Shopify "Product Category"  field and not Collections which means it's not emulating the way our website is structured. See @shopthisisbeautyuk

We also have a USA store which is working fine (see @shopthisisbeauty) so it must be a setting somewhere but I just can't find it! Please can someone help?

TIA!

[tim]

How do you supply your product data to Facebook?

There must be a difference in data feed configuration between your US and UK stores.

Note that "Product Category" field is not easily available in theme code, so unlikely something to fix there.

[thisisbeauty]

It’s supplied via the Instagram and Facebook Sales Channel in Shopify.

[tim]

Hard to tell without looking at your setup. "Product category" is a default field to get the data from, according to dox

Could be that your original site did not have this field populated and Instagram "guessed" the data?