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Minimum Number of Visitors for Conversion Rate

vdnlingerie
Tourist
10 0 4

Hello Fellow Shopifiers!

 

I just launched my e-boutique this Sunday, February 5th and am wondering what would generally be a good amount of visitors to my online store before I can start looking at conversion rates?  I figured if I have 100 visitors, that may still be statistically insignificant.  What did you find to be your sweet spot number of visitors from which you could calculate a reasonably accurate conversion % ?

 

Bestest of regards,

 

VDN.

Vie De Nuit Lingerie - Passionate, Sensual, Beautiful Lingerie
Accepted Solution (1)

Brendan-Optily
Shopify Partner
87 10 22

This is an accepted solution.

Hey @vdnlingerie , so if you consider that the average conversion rate for all Shopify stores is circa. 1.4%, but newer and smaller stores is probably sub 1%, then even if you get 100 store visitors, you'll probably not register any conversions.

 

A better place to start is to monitor the different stages in the customer journey and monitor the conversions between each stage. 

 

Stage 1 - Landing page view

Stage 2 - View product

Stage 3 - Add to Cart

Stage 4 - Checkout

Stage 5 - Purchase

 

If you're getting traffic that is not going beyond your landing pages or home page, then you know you have an issue there.

 

If you're getting visitors who are not adding products to your cart, then you know that's where you have an issue.

 

With these earlier stages in the customer journey, you'll have more data to work with initially.

 

Really key thing to keep in mind is that almost noone will purchase from you on their first visit. So, it is really important to build catalog remarketing ad campaigns. This will ensure that all the efforts you spend in bringing people to your store in the first instance are not wasted.

 

I hope that helps. All the best!

Optily - Supercharge your ROAS (App)
Get more sales from ads with daily ad spend optimization for Google, Instagram, Facebook, YouTube and TikTok. Install for free here.

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Replies 4 (4)

Brendan-Optily
Shopify Partner
87 10 22

This is an accepted solution.

Hey @vdnlingerie , so if you consider that the average conversion rate for all Shopify stores is circa. 1.4%, but newer and smaller stores is probably sub 1%, then even if you get 100 store visitors, you'll probably not register any conversions.

 

A better place to start is to monitor the different stages in the customer journey and monitor the conversions between each stage. 

 

Stage 1 - Landing page view

Stage 2 - View product

Stage 3 - Add to Cart

Stage 4 - Checkout

Stage 5 - Purchase

 

If you're getting traffic that is not going beyond your landing pages or home page, then you know you have an issue there.

 

If you're getting visitors who are not adding products to your cart, then you know that's where you have an issue.

 

With these earlier stages in the customer journey, you'll have more data to work with initially.

 

Really key thing to keep in mind is that almost noone will purchase from you on their first visit. So, it is really important to build catalog remarketing ad campaigns. This will ensure that all the efforts you spend in bringing people to your store in the first instance are not wasted.

 

I hope that helps. All the best!

Optily - Supercharge your ROAS (App)
Get more sales from ads with daily ad spend optimization for Google, Instagram, Facebook, YouTube and TikTok. Install for free here.
vdnlingerie
Tourist
10 0 4

@Brendan-Optily - it does help... thank you!! After launching the store about 8 days ago, i am getting a few hundred visitors per day with a returning visitors sitting at around 20% ... so we'll see... thank you!

Vie De Nuit Lingerie - Passionate, Sensual, Beautiful Lingerie
canbo
Visitor
1 0 0

Hi,

 

I've had my jewellery website for more than 3 months but I still get less than 10 visitors per day and did not get any sales yet, do you know how I can increase my visitor numbers and get sales?

 

Thank you for your help.

Imogen
Shopify Staff
1541 187 275

Hey there, @vdnlingerie. A big thank you to @Brendan-Optily for jumping in here and sharing some information! Interactions like this are exactly why the Shopify Community exists, and it's great when folks come together to show the value of Partners, Merchants, and Shopify coming together!

 

From the information you've shared here, you have a fantastic amount of traffic for an 8 day old store! As @Brendan-Optily mentioned, you may not be seeing any conversions due to the number of visitors being low relative to some other businesses out there, but you can definitely look at your conversion rate with any amount of visitors. Any amount of data you collect related to your customer's shopping habits will be helpful to you.

 

I have a few resources I wanted to share with you regarding your conversion rate. We have a conversion rate optimization blog we've written available here, and we also have our definitive guide on conversion rates here, as well.

 

I'd love to hear more about the marketing that you've been doing to get these 100 visitors to come to your site! Are you advertising on Social Media platforms like TikTok?

Imogen | Social Care @ Shopify 
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