My Store is located in Brazil - It is okay to participate the session?

[Marcos_Brazil54]

For it my concern,
I saw the invitation for the SEO Expert Kyle Risley for Shopify store's visibility in search engines.
I wondering if it is possible to participate (First Question).
Them, being possible, my question is: Today I use Instagram (META) to promote the Shopify Store. How the SEO at Shopify could help me to increase the visibility (visit to the store)?